- Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
- Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook and Google+ are the 45 to 54 year age bracket at 46% and 56% respectively.
So let’s look at some of the facts, figures and statistics for the major social networks.
- Daily active users have reached 665 million
- Monthly active users have passed 1.1 billion for the first time
- 751 million mobile users access Facebook every month
- Mobile only active users total 189 million
- Mobile now generates 30% of its ad revenue, up from 23% at the end of 2012
- 44% growth from June 2012 to March 2013
- 288 million monthly active users
- That means that 21% of the world’s internet population are using Twitter every month
- Over 500 million registered accounts
- Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%
These numbers from YouTube’s own blog puts some perspective on its penetration into our culture and time.
- 1 billion unique monthly visitors
- 6 billion hours of videos are watched every month
- This means that 50% more hours of video are watched in March 2013 compared to last August when it was 4 billion hours a month and last May when it was 3 billion
- YouTube reaches more U.S. adults ages 18-34 than any cable network
Google+Google+ is making an impact on the social media universe and is now the second largest social network. What are some of the numbers on Google’s social network built to protect it from Facebook’s growth and data capture to ensure it remains relevant?
It is Google’s social layer that enhances its other online assets.
- 359 million monthly active users according to a Global Web Index study
- Its active user base grew by 33% from June 2012 through to March 2013
- Over 200 million users
- 2 new users join it every second
- 64% of users are outside the USA
So what numbers surprise you?You have glanced over the numbers. What has surprised you or is it all a big yawn?
Was it the mobile stats, the increasing use of social networks by 55 year olds or was it YouTube’s relentless rise.
Look forward to your feedback in the comments below.