tag:blogger.com,1999:blog-80115449553580028642024-03-14T15:01:53.763+10:30Social Media MarketingWhat is Social Media discusses and provides valuable information and articles on how to integrate traditional media with social media marketing to grow brand and customer loyalty.Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.comBlogger26125tag:blogger.com,1999:blog-8011544955358002864.post-32366746149826004862014-04-27T11:06:00.001+09:302014-04-27T11:06:33.500+09:30Social Media is Transforming Health CareSocial media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they’re also increasingly using it to get medical information. According to one study, <a href="http://www.perficient.com/Thought-Leadership/Perficient-Perspectives/2013/Social-Media-in-Healthcare">almost a third of consumers</a> have used social media for a specific health care purpose. In fact, the rise of social media is leading to some very big changes in the health care industry, affecting patients, doctors, and hospitals alike.<br />
<strong>Doctor to Patient </strong><div class="separator" style="clear: both; text-align: center;">
<strong><a href="http://2.bp.blogspot.com/-o-wsxRFgvMk/U1xecEzPW3I/AAAAAAAAARA/2H2l4m6-78c/s1600/6123892769_9fd6451484.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://2.bp.blogspot.com/-o-wsxRFgvMk/U1xecEzPW3I/AAAAAAAAARA/2H2l4m6-78c/s1600/6123892769_9fd6451484.jpg" height="212" width="320" /></a></strong></div>
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Social media is allowing doctors to engage with patients in a way that simply wasn’t possible years ago. Roughly <a href="http://thesparkreport.com/infographic-social-mobile-healthcare/">60% of doctors</a> even say social media has improved the quality of health care for patients. One of the main ways social media is helping health care is by increasing communication between the two parties. On social media, patients are able to ask their doctor questions about illnesses, treatments, and other issues they may be having. Doctors can then respond in a timely manner. Doctors can also communicate with patients even more directly through social media tools like Google Hangouts. With this open and timely communication in play, patients will be more satisfied with the help they get and more loyal to their provider.<br />
<strong>Patient to Patient </strong><br />
Much of the change in health care will be driven by what patients are doing on social media. Patients are already using forums like Facebook to talk to each other about treatments, ailments, and prescriptions. Many feel comfortable sharing information like this online. On Facebook alone, 24% of health-related conversations are post about health experiences or updates while 27% are comments about those posts. People take their health seriously, and many of them trust what their closest friends and family say on social media about medical issues. One way patients are connecting with each other in unprecedented ways is through the formation of patient groups. People facing the same issues, along with their families, join these social networks to get feedback from each other about doctors, the latest treatments, and medications. It’s also a place to go to receive support and help during difficult times. The content and data from these groups can even be sent to health clinics and organizations to provide for better health care options in the future.<br />
<strong>Doctor to Doctor </strong><br />
Patients aren’t the only ones connecting with each other on social media; doctors are finding that it is the perfect place to engage in professional networking. Doctors have the ability to follow their colleagues through Twitter, Facebook, and LinkedIn in an effort to exchange vital health care information. While every doctor may not be providing content on these platforms, they are still reading and observing what their colleagues are producing so they may keep up to date on new practices, techniques, and ideas. Social media is also a way for doctors to keep educated on industry trends and regulations that are constantly changing due to reforms and new laws.<br />
<strong>Hospital to Patient </strong><br />
Only about one out of every four hospitals actually participates in social media in the U.S. For those that do, they’re exploring effective new ways to connect with patients outside the hospital walls. Social media is the way many hospitals are able to keep in touch with their past present and future patients. Hospitals can also engage in outreach in other ways, such as promoting the hospital web site and blogs from doctors. Hospital YouTube sites are also experiencing a surge of viewers, giving hospitals another outlet to use to inform patients. Facebook is another popular platform for hospitals when it comes to sharing content.<br />
<strong>Concerns</strong><br />
As more doctors, patients, and hospitals use social media, there are a number of serious concerns that arise. Issues concerning privacy and security are at the top of the list. To complicate matters, some hospitals have implemented Bring Your Own Device (<a href="http://www.dell.com/learn/us/en/555/mobility-byod">BYOD</a>) policies, allowing doctors and nurses to bring their own smartphones and tablets in as part of their jobs. To address these concerns, hospital are setting social media policies indicating what can and cannot be posted and how best to engage with patients in order to protect their privacy. As social media becomes more common in health care, these policies will continue to evolve to best suit the needs of everyone involved.<br />
Social media is transforming nearly every aspect of our lives, and health care is no exception. With more doctors and hospitals using social media, patients are expected to be healthier and happier as time goes on.<br />
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Visit <a href="http://socialmediatoday.com/rick-delgado">http://socialmediatoday.com/rick-delgado</a>Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com4tag:blogger.com,1999:blog-8011544955358002864.post-43752413599713153622014-03-29T07:51:00.002+10:302014-03-29T07:51:32.481+10:3010 Tips for Marketers<a href="http://www.scoop.it/t/content-marketing-social/p/4018556756/2014/03/29/top-10-marketing-trends-for-2014" sl-processed="1"><img src="http://img.scoop.it/iP4zgJhzvCzzMTOfwNBg1zl72eJkfbmt4t8yenImKBXEejxNn4ZJNZ2ss5Ku7Cxt" /></a>Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com3tag:blogger.com,1999:blog-8011544955358002864.post-39969476677638017652013-11-03T11:57:00.000+10:302013-11-03T11:57:00.105+10:30Are You A Leader Or Merely A Manager<h3 style="background-color: white; margin: 0px;">
<a href="http://www.blogger.com/null" name="TOC-There-is-a-difference-between-leadership-and-management.-Leadership-is-of-the-spirit-management-is-of-the-mind.-Managers-are-necessary-but-leaders-are-essential.-We-must-find-managers-who-are-not-only-skilled-organisers-but-inspired-and-inspiring-leaders.-"></a><span style="color: black; font-size: small;">“There is a difference between leadership and management. Leadership is of the spirit, management is of the mind. Managers are necessary, but leaders are essential. We must find managers who are not only skilled organisers, but inspired and inspiring leaders.”Field Marshal William Joseph "Bill"Slim"</span></h3>
<h2 style="text-align: left;">
<a href="http://www.blogger.com/null" name="TOC-You-can-buy-someone-s-physical-presence-but-you-cannot-buy-loyalty-enthusiasm-or-devotion.-These-you-must-earn.-Successful-organisations-have-leaders-who-focus-on-the-future-rather-than-cling-to-the-past.Leaders-bring-out-the-best-in-people.-They-spend-tim"></a><div style="background-color: white; font-weight: normal; line-height: 20px;">
<span style="color: black; font-size: small;">You can buy someone’s physical presence, but you cannot buy loyalty, enthusiasm or devotion. These you must earn. Successful organisations have leaders who focus on the future rather than cling to the past.</span></div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<span style="color: black; font-size: small;">Leaders bring out the best in people. They spend time developing people into leaders.</span></div>
</h2>
<h3 style="background-color: white; margin: 0px;">
<a href="http://www.blogger.com/null" name="TOC-Here-are-the-qualities-of-a-leader:"></a><span style="color: black; font-size: small;">Here are the qualities of a leader:</span></h3>
<h2 style="text-align: left;">
<a href="http://www.blogger.com/null" name="TOC-Leaders-have-a-clear-vision-of-what-they-are-working-towards.-They-don-t-keep-their-vision-a-secret---they-communicate-it-to-their-people.Leaders-are-consistent.-They-keep-their-principles-and-values-at-all-times.Leaders-can-and-will-do-what-they-expect-of"></a><div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders have a clear vision of what they are working towards. They don’t keep their vision a secret - they communicate it to their people.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders are consistent. They keep their principles and values at all times.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders can and will do what they expect of others. They are prepared to walk the talk.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders are not threatened by competence. They enjoy promoting people and are quick to give credit to those who have earned it.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders enjoy developing their people into leaders, not followers. They train people to take on more challenging tasks and responsibilities. They develop peoples confidence.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders don’t betray trust. They can treat confidential information professionally.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders are concerned about getting things done. They don’t get embroiled in political infighting, gossip and backstabbing. They encourage those around them to do likewise.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders confront issues as they arise. They do not procrastinate. If something needs fixing, they do it right away, even if it is uncomfortable. The longer things are left, the more difficult they become.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders let people know how they are doing. They reward and recognise performance that is above expectations and they help people identify ways of improving poor performance.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders are flexible. They welcome change. They do not stick to an old position simply because it is more comfortable.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders are adaptable. They see change as an opportunity rather than a threat.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders are human. They make mistakes. When they do so, they readily admit it.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders reflect on and learn from their mistakes. They see errors as a chance to improve their skills.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders enjoy challenge. They are prepared to take risks and encourage others to do likewise. If they fail, they treat the exercise as a learning experience.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders focus on the future, not the past. They anticipate trends and prepare for them. They develop a vision for their team and communicate it to them.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders are open to new ideas. They demonstrate their receptiveness by supporting change.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders treat staff as individuals. They give closer attention to those that need it and lots of space to those that deserve it.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders encourage and reward co-operation within and between teams.</span></li>
</ul>
</div>
</h2>
<h3 style="background-color: white; margin: 0px;">
<a href="http://www.blogger.com/null" name="TOC-Team-Leadership:"></a><span style="color: black; font-size: small;">Team Leadership:</span></h3>
<h2 style="text-align: left;">
<a href="http://www.blogger.com/null" name="TOC-Leaders-develop-guidelines-with-their-team.-They-constantly-enlarge-the-guidelines-as-the-team-becomes-willing-to-accept-more-responsibility.Leaders-change-their-role-according-to-the-demands-of-the-team.-For-example-they-become-more-of-a-coach-or-facilita"></a><div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders develop guidelines with their team. They constantly enlarge the guidelines as the team becomes willing to accept more responsibility.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders change their role according to the demands of the team. For example, they become more of a coach or facilitator.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders listen to their team members.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders involve people in finding new ways to achieve agreed-upon goals.</span></li>
</ul>
</div>
<div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Leaders create the opportunity for group participation and recognise that only team members can make the choice to participate.</span></li>
</ul>
</div>
</h2>
<h3 style="background-color: white; margin: 0px;">
<a href="http://www.blogger.com/null" name="TOC-Summary:"></a><span style="color: black; font-size: small;">Summary:</span></h3>
<h3 style="background-color: white; margin: 0px;">
<a href="http://www.blogger.com/null" name="TOC-Characteristics-of-Management:"></a><span style="color: black; font-size: small;">Characteristics of Management:</span></h3>
<h2 style="text-align: left;">
<a href="http://www.blogger.com/null" name="TOC-Not-EmotionalTellsTalksExpects-LessTrusts-DifficultCalming-Knows-the-AnswersTells-HowDirects-Has-SubordinatesSees-DetailsSystems-CentredHow-and-WhyMaintains-ControlsStands-ApartGoals-Plans"></a><div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Not Emotional</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Tells</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Talks</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Expects Less</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Trusts Difficult</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Calming </span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Knows the Answers</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Tells How</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Directs – Has Subordinates</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Sees Details</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Systems Centred</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">How and Why</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Maintains Controls</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Stands Apart</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Goals/Plans</span></li>
</ul>
</div>
</h2>
<div style="background-color: white; margin: 0px;">
<a href="http://www.blogger.com/null" name="TOC-The-Characteristics-of-Leadership:"></a><span style="color: black;">The Characteristics of Leadership:</span></div>
<h2 style="text-align: left;">
<a href="http://www.blogger.com/null" name="TOC-Passionate-Visionary-AsksListensEncourages-MoreTrusts-EasyEnthusiasticOpen-To-SuggestionsShares-WhyPoints-the-WayHas-FollowersSees-Overall-ViewPeople-CentredWhat-and-WhyOriginatesInspiresSeeks-CompanyIdentity-Values"></a><div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;"> Passionate Visionary</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;"> Asks</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Listens</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Encourages More</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Trusts Easy</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Enthusiastic</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Open To Suggestions</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Shares Why</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Points the Way</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Has Followers</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Sees Overall View</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">People Centred</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">What and Why</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Originates</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Inspires</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Seeks Company</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Identity/Values</span></li>
</ul>
</div>
</h2>
<div style="background-color: white; margin: 0px;">
<a href="http://www.blogger.com/null" name="TOC-Managers-Doing-the-Job-Right"></a><span style="color: black;">Managers – Doing the Job Right</span></div>
<h2 style="text-align: left;">
<a href="http://www.blogger.com/null" name="TOC-Good-SoldierEyes-on-Bottom-LineAims-for-SecurityStructuredAccepts-the-Status-Quo"></a><div style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Good Soldier</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Eyes on Bottom Line</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Aims for Security</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Structured</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Accepts the Status Quo</span></li>
</ul>
</div>
</h2>
<h3 style="background-color: white; margin: 0px;">
<a href="http://www.blogger.com/null" name="TOC-Leaders-Doing-the-Right-Job:"></a><span style="color: black; font-size: small;">Leaders – Doing the Right Job:</span></h3>
<a href="http://www.blogger.com/null" name="TOC-Own-PersonEyes-on-HorizonEnjoys-ChangeFlexibleChallenges-the-Status-QuoIn-Summary:Without-managers-the-visions-of-leaders-remain-dreams.-Leaders-need-managers-to-convert-visions-into-realities.-For-continuous-success-organisations-need-both-managers-and-le"></a><h2 style="background-color: white; font-weight: normal; line-height: 20px;">
<ul style="line-height: 1.4; margin: 0.5em 0px; padding: 0px 2.5em;">
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Own Person</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Eyes on Horizon</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Enjoys Change</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Flexible</span></li>
<li style="border: currentColor; margin: 0px 0px 0.25em; padding: 0px;"><span style="color: black; font-size: small;">Challenges the Status Quo</span></li>
</ul>
<div>
<span style="color: black;"><strong><span style="font-size: small;">In Summary: </span></strong><span style="font-size: small;">Without managers the visions of leaders remain dreams. Leaders need managers to convert visions into realities. For continuous success, organisations need both managers and leaders; however, as most seem to be over-managed and under-led, they need to find ways of having both at the same time. Perhaps the best way to handle this paradox is for managers to aim to be managers when viewed from above, leaders when viewed from below and to remember that the need for leadership grows as we move up the organisation. This is only one of the challenges that can make working life fun.</span></span></div>
</h2>
<h3 style="background-color: white; font-weight: normal; line-height: 20px; text-align: left;">
<a href="http://www.121mcv.co.uk/resources/business-development-knowledge/are-you-a-leader-or-merely-a-manager"><span style="color: black;">http://www.121mcv.co.uk/resources/business-development-knowledge/are-you-a-leader-or-merely-a-manager</span></a></h3>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com1tag:blogger.com,1999:blog-8011544955358002864.post-35101758831021845522013-11-03T11:47:00.001+10:302013-11-03T11:47:27.470+10:3021 New Rules of Content Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-VA1Xe1e-vvA/UnWjzOXTbII/AAAAAAAAAQk/AfUR8AjJcpA/s1600/SyVRnE94Nu5lZgHEJzFOcTl72eJkfbmt4t8yenImKBXEejxNn4ZJNZ2ss5Ku7Cxt%5B1%5D.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-VA1Xe1e-vvA/UnWjzOXTbII/AAAAAAAAAQk/AfUR8AjJcpA/s1600/SyVRnE94Nu5lZgHEJzFOcTl72eJkfbmt4t8yenImKBXEejxNn4ZJNZ2ss5Ku7Cxt%5B1%5D.jpg" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-63004393967086035892013-07-27T17:03:00.000+09:302013-07-27T17:03:23.059+09:30What are 2 key factors driving the social web in 2013?According to a <a href="http://www.globalwebindex.net/Stream-Social" target="_blank" title="Stream Social Study">Global Web Index study</a> it is:<br />
<ol>
<li><a href="http://blog.firebrandtalent.com/2012/10/the-future-of-mobile-marketing-is-nfc-near-field-communication/" target="_blank" title="The future of mobile marketing is NFC (Near Field Communication)">Mobile</a> – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-mRlONSPBjHM/UfN3dvhuafI/AAAAAAAAAQU/LyIGlI3tEGs/s1600/marketsocialmedia.blogspot.com.au.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/-mRlONSPBjHM/UfN3dvhuafI/AAAAAAAAAQU/LyIGlI3tEGs/s200/marketsocialmedia.blogspot.com.au.jpg" width="200" /></a></div>
</li>
<li>Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook and Google+ are the 45 to 54 year age bracket at 46% and 56% respectively.</li>
</ol>
These 2 key factors are keeping the social web bubbling along. So maybe the reason your grandparents aren’t turning up to that dinner party is that they have now discovered <a href="http://blog.firebrandtalent.com/2012/10/how-to-increase-the-visibility-of-your-facebook-page-infographic/" target="_blank" title="How to increase the visibility of your Facebook page">Facebook</a> and <a href="http://blog.firebrandtalent.com/2013/05/6-things-you-didnt-know-about-twitter/" target="_blank" title="6 things you didn't know about Twitter">Twitter</a>!<br />
So let’s look at some of the facts, figures and statistics for the <a href="http://blog.firebrandtalent.com/2011/06/at-last-how-to-describe-social-media-to-your-mum/" target="_blank" title="At last! How to describe social media to your mum">major social networks</a>.<br />
<h6>
<span style="font-size: small;">Facebook</span></h6>
Facebook continues to grow and work out how to make money from its ads and mobile users. Here are the latest facts and figures from its <a href="http://files.shareholder.com/downloads/AMDA-NJ5DZ/2462702744x0x659143/b4c0beda-da0a-4f8e-9735-9852ef08adb1/FB_Q113_InvestorDeck_FINAL.pdf" target="_blank" title="Facebook Earnings Call">earnings call</a> for the first quarter of 2013<br />
- Daily active users have reached 665 million<br /> - Monthly active users have passed 1.1 billion for the first time<br /> - 751 million mobile users access Facebook every month<br /> - Mobile only active users total 189 million<br /> - Mobile now generates <a href="http://files.shareholder.com/downloads/AMDA-NJ5DZ/2462710684x0x660034/7eb4acb8-d90a-42c3-96b1-eb49f6c990c4/Transcript_FB_May-01-2013.pdf" target="_blank">30% of its ad revenue</a>, up from 23% at the end of 2012<br />
<h6>
<span style="font-size: small;">Twitter</span></h6>
<a href="http://blog.firebrandtalent.com/2012/11/10-essential-personal-branding-tips-for-twitter/" target="_blank" title="10 essential personal branding tips for Twitter">Twitter</a> is the fastest growing social network in the world by active users according to a <a href="http://www.globalwebindex.net/twitter-now-the-fastest-growing-social-platform-in-the-world/" target="_blank" title="Twitter now the fastest growing social platform in the world">Global Web Index Study</a>. So how does that translate into hard numbers?<br />
- 44% growth from June 2012 to March 2013<br /> - 288 million monthly active users<br />- That means that 21% of the world’s internet population are using Twitter every month<br /> - Over 500 million registered accounts<br />- Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%<br />
<h6>
<span style="font-size: small;">YouTube</span></h6>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-J0pj-EoC7wY/UfN2xiyetiI/AAAAAAAAAQE/MIuspitNapg/s1600/effective-social-media-marketing-requires-crm-data_16001162_800938304_0_0_14057468_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a> </div>
When you wanted to watch a video it used to be VCR, then it became a DVD player, then we moved onto cable networks and now it’s YouTube.<br />
These numbers from <a href="http://youtube-global.blogspot.com.au/" target="_blank" title="YouTube blog">YouTube’s own blog</a> puts some perspective on its penetration into our culture and time.<br />
- 1 billion unique monthly visitors<br /> - 6 billion hours of videos are watched every month<br /> - This means that 50% more hours of video are watched in March 2013 compared to last August when it was <a href="http://gigaom.com/2013/05/01/youtube-users-now-watch-6-billion-hours-of-videos-a-month/" target="_blank">4 billion hours a month</a> and last May when it was 3 billion<br /> - YouTube reaches more U.S. adults ages 18-34 than any cable network<br />
<h6>
<span style="font-size: small;">Google+</span></h6>
Google+ is making an impact on the social media universe and is now the second largest social network. What are some of the numbers on Google’s social network built to protect it from Facebook’s growth and data capture to ensure it remains relevant?<br />
It is Google’s social layer that enhances its other online assets.<br />
- 359 million monthly active users according to a <a href="http://www.globalwebindex.net/Stream-Social" target="_blank" title="Stream Social Study">Global Web Index</a> study<br /> - Its active user base grew by 33% from June 2012 through to March 2013<br />
<h6>
<span style="font-size: small;">LinkedIn</span></h6>
<a href="http://blog.firebrandtalent.com/2013/01/do-not-be-a-linkedin-tart/" target="_blank" title="Don't be a LinkedIn tart!">The largest professional business network</a> on the planet continues to grow, but not at the pace of Twitter or Google+. Here are some numbers from <a href="http://visual.ly/10-amazing-linkedin-statistics-2013" target="_blank" title="10 amazing LinkedIn statistics 2013">Visual.ly</a>.<br />
- Over 200 million users<br /> - 2 new users join it every second<br /> - 64% of users are outside the USA<br />
<h6>
<span style="font-size: small;">So what numbers surprise you?</span></h6>
You have glanced over the numbers. What has surprised you or is it all a big yawn?<br />
Was it the mobile stats, the increasing use of social networks by 55 year olds or was it YouTube’s relentless rise.<br />
Look forward to your feedback in the comments below.<br />
<br />
http://blog.firebrandtalent.com/2013/06/21-social-media-facts-figures-and-statistics-for-2013/Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com1tag:blogger.com,1999:blog-8011544955358002864.post-63991780526540731682013-05-20T12:28:00.001+09:302013-05-20T13:10:44.809+09:30Are You Talking To The Boomers on Facebook?<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">If not, or if you are on Facebook but not working your Facebook business
page then you need to read on. If you are in the business of retirement,
residential or independent living aged care services or community based care
services you need to be on Facebook or you are not reaching your target
audience.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">In
just five years, close to 50% of the U.S. population will be 50 and older and they will <span style="mso-spacerun: yes;"> </span>control 70% of the
country’s disposable income. Australia shares many of these
characteristics. Seniors and boomers are savvy and, they are online checking you out!,
Oops.. sorry you are not on Facebook talking to your consumers, well then they
are checking out your competition.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-mOzI-fUrRwE/UZl1W4IlwzI/AAAAAAAAAPw/B22DVP2D-5k/s1600/Time_waits_for_no_man.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="200" src="http://1.bp.blogspot.com/-mOzI-fUrRwE/UZl1W4IlwzI/AAAAAAAAAPw/B22DVP2D-5k/s200/Time_waits_for_no_man.jpg" width="198" /></span></a></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">Why aren’t
you on Facebook talking to your consumers?<o:p></o:p></span></span></i></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">You don’t have a business Facebook page for your senior care Service or
community engagement because you lack the time or you believe that it does not
work. If you are one of these leaders then you should read on to see why you
need to get started on Facebook now!<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">You Don’t Believe Facebook is a Value Proposition For Your Business<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">You don’t believe in Facebook or you don’t have the time or staff to
waste on social pages. You justifiable say you are busy looking after the
business and responding to your customers, family and staff. Day-to-day
management of any aged care business is demanding and needs constant attention. With
everything happening in the industry on a day-to-day basis you just don’t have
the time or the staff to deal with Facebook. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt 72pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -72pt;">
<b style="mso-bidi-font-weight: normal;"><span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">Consider
Revising Your Position. <o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt 72pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">The Boomers represent 20% of <b style="mso-bidi-font-weight: normal;"><u>ALL</u></b> online traffic and are
spending almost 100 hours a month online.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt 72pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">Between 2008 and 2010, social networking
increased nearly six fold among seniors, from 4.7% to 28%. eMarketer forecasts
social network penetration will rise to 36% by the end of 2013.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt 72pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><i style="mso-bidi-font-style: normal;"><span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><strong>Plus - a whopping 72% of Online Baby Boomers
visited Facebook in the last month. </strong>This</span></i><span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"> represented almost a
fifth of all page views. If you aren’t marketing to these groups you are
missing out on a big opportunity.</span><span lang="DE"> </span><span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Source: Nielsen Online Ratings</span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span lang="DE" style="font-family: Arial, Helvetica, sans-serif; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Not sure if Facebook really works?</span></b><span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">There is no doubt that younger generations
are the first to adopt new technologies and platforms like Facebook, but once
they go mainstream, it is the<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"> Boomers' adoption that is driving the real
growth of technology</i></b>. The Boomers have always embraced science and
technology and are using today's Internet-linked products to enrich their lives
by staying connected, socializing, shopping, entertaining themselves and
researching information on topics of interest. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN-GB" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">While boomers and seniors are slower to adopt the new
technologies, once they are mainstream, it's the Boomers that buy in. Internet penetration
will increase steadily as more tech-savvy boomers become seniors. By 2015,
eMarketer forecasts, there will be over 26 million senior Internet users in the
US alone. Overall, 60% of seniors (those aged over 65 years old) are online now,
that's more than 20 million Americans, according to Forrester. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-GB" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">According to the (ABS) in </span>2009,
nearly half (47%) of Australian older persons used a computer at any location
in the previous 12 months, compared to less than one in three (29%) in 2003.
These Australian statistics track in the same direction as the US and indicate
that use of Internet to meet the needs of the older person is growing faster
than any other age group.</span><span lang="EN-GB" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><br /><span style="font-family: Arial, Helvetica, sans-serif;">
<br />
The report shows that 49% of digital seniors in the US are using Facebook. It
also shows that:<br />
- 91% of online seniors use email<br />
- 59% have purchased products online in past three months<br />
- 46% send/receive photos by email<br />
- 44% play solo games online<br />
- 24% sign up for coupons/freebies<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;"><em>Your target audience is using Facebook</em>, but more important is the fact that the family members
of your target audience are using Facebook and other social platforms in much bigger percentages than ever before.
These people are using Facebook and other social media platforms to interact
and learn about the care or service you are providing their parents or
grandparents. They want to see what you organisation or company is like. They want to
know how well you communicate with them and what information and resources you
provide to support them in their decisions. In order for you to build a
relationship with them you need to open the communication channels and allow
them to see your organisation and reach out for more information as and when
they need it, often in times of urgency. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">Are you open and sharing with your Facebook page? </span></span></div>
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<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span> </div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">If you are providing
meaningful, two way communication half of your sell is done for you by the
time your service is needed. Your social media strategy is your most valuable
and <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">affordable
marketing tool.</i></b> It's not good enough to simply put up a page and post
snippets and pictures to it. One way communication does not tell your future or
current audience and staff that you are open and transparent. <o:p></o:p></span></span></div>
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<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></span> </div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Two way
communication is the key to a successful online strategy.</strong> </span></span></div>
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<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">Very few organisations are engaging in two way communication and doing it well. Those that are doing it are proud of how many likes they have,
they are disciplined about posting to the site regularly and they respond to
staff and consumer comments quickly. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="font-family: Arial, Helvetica, sans-serif;">The more the family members that engage in your Facebook posts the more people will
see it. That is what happens to your information or “posts” on Facebook. The
more interaction you have on your page, the more people like your page, the
more people see it. It just keeps on growing and growing. For example, if you
have 1000 Facebook business page likes, friends of theirs see your posts, and
friends of their friends also see your posts, and friends of friends of friends
see your posts! Wow! That may equal 100’s of thousands of views! No paid
advertising campaign can get you that many views. <o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
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<b><span lang="DE" style="font-family: Arial, Helvetica, sans-serif; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Your Competition Is on Facebook – And, while only a few are providing
two way communication right now, it is only a matter of time before the others catch
on. </span></b><span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span lang="DE" style="font-family: Arial, Helvetica, sans-serif; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">So the big question is – Is your service on Facebook and positioned to
compete? </span></b><span lang="DE" style="font-family: "Arial","sans-serif"; mso-ansi-language: DE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"></span></div>
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<o:p><span style="font-family: Arial, Helvetica, sans-serif;"> </span></o:p></div>
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</div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-25945509462539455172013-05-11T13:13:00.001+09:302014-03-29T07:50:22.027+10:30<strong>Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It’s not luck.</strong><br />
Viral has become marketing’s Holy Grail. From the Harlem Shake to the Rutgers basketball coach abusing his players, hardly a week goes by without some video or news story going viral. And word of mouth and virality have a huge impact on businesses, large and small. Blender company Blendtec’s sales shot up more than 700% a few years ago after videos of the CEO blending things like iPhones spread like wildfire. But what makes something go viral?<br />
If you ask most social media “gurus,” they’ll tell you it’s all about getting lucky. Viral isn’t a strategy, it’s like buying a lottery ticket. Or they’ll talk about cats. Lots of people share videos of funny kitties, so cats must be the reason things go viral.<br />
All these theories are great, except, well, they’re not really backed up by anything. No data. No analytics. Just old fashioned guesses based on looking at a couple particularly noteworthy successes. It’s like the idea that the Earth was flat. It seemed right until someone actually looked deeper and showed, well…it wasn’t.<br />
Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.<br />
My colleagues and I have analyzed <a href="http://jonahberger.com/wp-content/uploads/2013/02/ViralityB.pdf" target="_blank">thousands of news articles</a> and <a href="http://jonahberger.com/wp-content/uploads/2013/02/BzzAgent.pdf" target="_blank">hundreds of brands</a>, all to understand why some make the most emailed list or get more word of mouth. Again and again we found the same principles at work. Six key drivers that shape what people talk about and share.Those six principles are the basis of my new book, <a href="http://www.amazon.com/exec/obidos/ASIN/1451686579/simonsayscom" target="_blank">Contagious: Why Things Catch On</a>, and the first principle is <strong>Social Currency</strong>.<br />
New York City is a tough place to open a bar. Competition is fierce and it’s hard to cut through the clutter. There are dozens of options around every corner.<br />
But a few years ago Brian Shebairo launched a place that’s been packed since the day it opened. In fact, it’s one of the most sought after drink reservations in the city. Bookings are only available day-of and people frantically hit redial again and again hoping to snag a spot. Yet he’s never advertised the bar. Never spent a dollar on marketing.<br />
How did Shebairo do it?<br />
He hid his bar inside a hot dog restaurant.<br />
Walk into Crif Dogs in the East Village, and you’ll find the most amazing hot dog menu you’ve ever seen. A Tsunami dog with pineapple and green onions, a Chihuahua dog with avocado and sour cream, and a Good Morning dog wrapped in bacon, smothered with cheese, and topped with a fried egg.<br />
In one corner, off to the side, is an old-school phone booth. One of those rectangular numbers that Clark Kent used to morph into Superman. Walk inside and you’ll see a rotary dial phone on the wall. Pick up the phone, and just for fun, dial the number 1. Someone will pick-up the other line and ask you if you have a reservation. And if you do, the back of the phone booth will open and you’ll be let into a secret bar called, of all things, Please Don’t Tell.<br />
Has Please Don’t Tell violated traditional “laws of marketing?” Sure. There is no sign on the street and no mention of it in the hot dog place. In fact, they’ve worked hard to make themselves a secret.<br />
But there’s a funny thing about secrets. Think about the last time someone told you a secret. Told you not to tell another soul. What’s the first thing you did with that information?<br />
You probably told someone else.<br />
And the reason is something called Social Currency. People talk about things that make them look good. Sharp and in-the-know. Smart and funny rather than behind the times. If people go to a place like Please Don’t Tell, or even if they just hear about it, they tell others because it gives them status.<br />
Social Currency isn’t just about hidden bars. It’s why people brag about their thousands of Twitter followers or their kids’ SAT scores. Why golfers boast about their handicaps and frequent fliers tell others when they get upgraded. McDonald’s used social currency to help the McRib sandwich take-off and RueLaLa used it to turn a struggling website into a $500M business.<br />
Want to generate word of mouth? Get people talking about you? One way is to give them a way to look good. Make people feel special, or like insiders, and they’ll tell others—and spread word of mouth about you along the way.<br />
Along with five other key principles (STEPPS: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories), Social Currency is a sure fire way to generate buzz. Will following these six principles guarantee that 10 million people spread your message? No. But it will increase the number of people who pass it on. Encourage people to tell two friends instead of just one. It’s like a batting average in baseball. No one hits a home run every time, but by understanding the science of hitting you can boost your average.<br />
The next time someone tells you that going viral is about luck, politely tell them that there is a better way. Science. Word of mouth isn’t random and it’s not magic. By understanding why people talk and share, we can craft contagious content. And use it to get our own products and ideas to catch on.<br />
<em>Photo: John MacDougall/AFP/Getty Images</em><br /><br />Jonah Berger is a Marketing professor at the Wharton School. Want to learn more about why things go viral? Check out his New York Times bestseller <a href="http://www.amazon.com/exec/obidos/ASIN/1451686579/simonsayscom" target="_blank">Contagious: Why Things Catch On</a>. Follow Jonah below to stay up-to-date with his articles and updates!Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-74857033174861103432013-05-06T17:39:00.001+09:302013-05-20T13:11:04.028+09:30How Young Is Too Young To Use The Internet?<br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong>Is Edward, gifted or normal for today’s child?</strong></span><br />
<span style="font-family: "Arial","sans-serif"; line-height: 107%;"><br />
<strong><br />
<a href="http://4.bp.blogspot.com/-S8XdPROKJgQ/UYhPnVfzOTI/AAAAAAAAAPQ/eLWb9g3cI8c/s1600/2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="http://4.bp.blogspot.com/-S8XdPROKJgQ/UYhPnVfzOTI/AAAAAAAAAPQ/eLWb9g3cI8c/s320/2.jpg" width="320" /></a></strong></span></div>
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<span style="font-family: "Arial","sans-serif"; line-height: 107%;">For a long time I have overheard discussions and participated in discussions about allowing or not allowing young children to use the Internet and play games. Initially my thoughts were that as a parent we should not do this and instead should encourage our toddlers to play traditional games and experience playtime to allow them to develop and grow. In recent times I have watched and been amazed at the skills and excitement that the use of smart technology has created in a few small children so my belief and appreciation for what technology can give our children has now changed. </span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="font-family: Times New Roman;">
</span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">I also
know that there is widespread debate on this topic. To allow or not to allow is
certainly one of personal choice for parents today. My question is;</span><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
</span></span></div>
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<span style="font-family: Arial;"><strong><em><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">If we do not allow our toddlers and young children
to use and embrace the smart technology of today - are we actually depriving them
of the ability to learn the skills that are going to be required to live in
their world?</span> </em></strong></span></div>
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<span style="font-family: Arial;">
</span><span style="font-family: "Arial","sans-serif"; line-height: 107%;">A few years ago it was normal for a 3 year old to be playing
in the back yard, doing puzzles on the floor, getting into mischief or maybe
watching a little Sesame Street or Wiggles to engage and learn social and fine motor
skills.<o:p></o:p></span></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">In fact, just 5 years ago it was almost unheard of that a
child under 5 would be using a <b style="mso-bidi-font-weight: normal;">smart
phone</b> or an <strong>iPad</strong>. It was rare
that an adult had one of these items for their own personal or professional
use.<span style="mso-spacerun: yes;"> </span>Today, technology is changing the
way adults <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">and children</i></b> engage at all levels. <b style="mso-bidi-font-weight: normal;">Technology</b> now plays a pivotal role in communication, business, <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">learning</i></b>
for adults and children and by default it plays an important role in the
development of the young mind and fine motor skills.</span><br />
<span style="font-family: Arial;"></span> </div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 107%;"></span><br />
<div class="separator" style="clear: both; text-align: justify;">
<span style="font-family: "Arial","sans-serif"; font-size: large; line-height: 107%;"><em>Edward is a beautiful, funny normal little 3 year old that is addicted to the iPhone,iPad and the computer. He tells me he dreams about the "puter".</em></span></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 107%;"><span style="font-size: small;"></span></span><br /></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 107%;"><span style="font-size: small;"><strong><em>
</em></strong><span style="font-family: Arial, Helvetica, sans-serif;">Edward can’t read yet, but he knows exactly what </span>
<span style="font-family: Arial, Helvetica, sans-serif;">icons to press to
get to </span></span></span><span style="font-family: "Arial","sans-serif"; line-height: 107%;">where he wants to go on the <strong>iPad</strong> or <b style="mso-bidi-font-weight: normal;">iPhone</b>,
he uses a mouse like an expert on the desktop or the laptop and he knows how to
navigate pages on google. He can show you by using an app how to locate his
favourite playgrounds. To my surprise in a session where we were playing an ABC
game on the iPad he was able to distinguish between the try or buy buttons and
knew that he could not go to the buy button because he would need daddy’s card
for that one. </span></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">
</span></div>
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<span style="font-family: "Arial","sans-serif"; line-height: 107%;">Interestingly he knew the pass code to get into the iPhone and the
iPad and he knew which numbers to insert into the credit card fields. This is a
child that can count to 10 easily but gets wobbly on his abc’s after “f”. He
knows the home button on almost any game or application and the exit process
and, if you dare to try to help him or move your hand in to assist he flicks
you away stating “no, no I do it”.<o:p></o:p></span></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">
</span><span style="font-family: "Arial","sans-serif"; line-height: 107%;">I decided to explore just what he did and did not know
when it came to games or learning modules he may not be familiar with. To my
surprise he navigated his way through complex games and token collecting
strategy games like a pro. He got it faster than me and refused assistance. His
attention span was lasting and his determination to crack the games and get to
the finish line blew me away. <span style="mso-spacerun: yes;"> </span></span></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;"><o:p></o:p></span><br /></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">Edward attends pre-school two days per week and his
mother tells me that he uses an iPad at pre-school to paint, draw and complete
basic ABC/123 <b style="mso-bidi-font-weight: normal;">learning modules</b>. What
was unusual about this was that he completes his tasks without instruction and
refuses assistance to guide him from the teachers. So is this a smart kid, or
is Edward just an example of the average toddler in today’s world of technology
and communication. <o:p></o:p></span></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">The increasing need for Internet access to complete
school work, and the increased availability of residential Internet services,
have driven a sharp increase in the proportion of children accessing the Internet
at both home and school according to the Australian Bureau of Statistics 2009
report.<br />
<br />
There are very few statistics on Internet usage for under 5 year old. In April
2009 in Australia, nearly four out of every five (79%) <b style="mso-bidi-font-weight: normal;">children</b> aged 5-14 years (2.2 million children) used the Internet,
compared to 65% in April 2006 (1.7 million children). Home was reported as the
most common site for Internet use in 2009 (92% of all children accessing the
Internet) followed by school (86%) (ABS 2009). Older children (aged 12-14 years)
had the highest proportion of Internet usage in April 2009 (96%). Internet
usage was 60% for children aged 5-8 years.<br />
<br />
<strong>Most Australian children use the Internet</strong></span></div>
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<span style="font-family: "Arial","sans-serif"; line-height: 107%;">Many (especially older children)
also have their own mobile phones - some of which can also be used to access
the Internet. These technologies have created a new space in which children can
learn, play and communicate. Increasingly, children use the Internet at school
for class work, as well as at home. Lack of access to the Internet at home may
be a disadvantage from a number of perspectives - school work, social
interaction, and future employment prospects. The Internet is a place of both
opportunity and risk where children can develop.<o:p></o:p></span></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">Over half of the children with mobile phones used it more
to contact family (60%) than to contact friends (36%) and this was especially
true for younger children. For children aged 5-8 years, almost all of them
(95%) used their mobile phone more to contact family, while for older children
(aged 12-14 years) just over half did (52%). Very few children with mobile
phones used their mobile phones to access the Internet in April 2009.</span></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;"><o:p></o:p></span> </div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">In a recent report from the Joan Ganz Cooney Center and
Stanford University on media multitasking, Claudia Wallis concluded, “New
technology sometimes brings change that is so swift and sweeping, that the
implications are hard to grasp.” Such is certainly the case with the rapid
expansion of media use by children and youth for ever-larger portions of their
waking hours. Academics, policymakers, and practitioners show a keen interest
in the digital age. And, of course, parents are scrambling to keep up with the
preponderance of new gadgets that influences modern household arrangements and
communication patterns.</span></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;"><o:p></o:p></span><br /></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">Among very young children (0 to 5) who use the Internet, </span><i><span lang="EN" style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 107%; mso-ansi-language: EN;">23% of parents of children between ages 0 and 5 say these
children use the Internet. Of that percentage, 82% use it on a weekly basis.</span></i><span style="font-family: "Arial","sans-serif"; line-height: 107%;"><span style="mso-spacerun: yes;"> </span>At age 3, about one-quarter of children go
online daily, increasing to about half by age 5. And by age 8, about 20% of 4-
and 5-year-old use handheld video games. By age 7, usage more than doubles, to
46%. By the time a child turns 9, well over half of all children are using
video games, more than two-thirds use the Internet on any given weekday. Lewis
Bernstein, PhD Executive Vice President Education and Outreach Sesame Workshop,
Michael Levine, PhD Executive Director, The Joan Ganz Cooney Center at Sesame
Workshop </span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;"><strong>Each day, school-age children pack almost 8 hours of
media exposure (7:51) into 5.5 hours of time.</strong> </span></div>
<div style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin: 0cm 0cm 8pt; text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif;">By using more than one medium at
a time, also known as media multitasking, children can up their media
consumption and squeeze more technology into their few non-school hours.</span> </span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<a href="http://1.bp.blogspot.com/-dpt0ARokpQs/UYdjraj7DNI/AAAAAAAAAO8/rKESmv1y9CI/s1600/images.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-dpt0ARokpQs/UYdjraj7DNI/AAAAAAAAAO8/rKESmv1y9CI/s1600/images.jpg" /></a></div>
<span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 107%;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">After reading this data and thinking about Edward, it
occurred to me he is probably just normal for a three year old today that has
access to the latest technology. It is inspiring to watch him navigate his way
around the iPhone and its apps. His tiny little fingers flick the screens from
left to right like a pro as he locates what it is that he wants to do. He is
enthralled, excited and learning every time he picks it up, which if he had it
his way would be 24/7. <o:p></o:p></span></div>
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt; text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">What I discovered was that he is a cute normal little boy
that loves to run and play. When asked if he would like to go to the playground
or play on the iPad he says with excitement “playground first then when we come
home I will play on the iPad”.<o:p></o:p></span></div>
<div style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; line-height: 107%;">So, don’t shun the use of technology for our children
thinking it will stop them from doing the normal little girl and boy things.
Technology is their life moving forward so maybe we need to be providing a
reasonable balance of the old Vs the new to allow our children to grow into their
world with the skills that they will need. The skills we had at 5 or 10 are very
different to the skills our children of today have and need to move forward. <o:p></o:p></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">There are 5 billion mobile phone users in the world, over
1 billion smart phone users and this grows daily by the thousands. <o:p></o:p></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br /></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">The mobile revolution may seem well underway, but
globally it’s only getting started. The number of smart phone users is
growing by 42% a year, globally, according to research from Morgan Stanley. <o:p></o:p></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br /></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">There’s huge room to grow and every day we are growing at
a faster rate. Given
this, it seems to me that if we deny our children access in favour of more traditional
play and learning platforms just because we know them and consider them to be better, are we potentially holding our children back. <o:p></o:p></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br /></div>
<div class="MsoNormal" style="margin: 0cm 0cm 8pt; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Having witnessed the results of letting them use today's technology in balance with activity that we consider to be more appropriate I say, let them play and learn with technology so they are ready for their tomorrow. </span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 8pt; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br /></div>
<div class="MsoNormal" style="margin: 0cm 0cm 8pt; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">I respect that many people have very different views on this topic and the hard part is knowing what is a good balance of old and new. Is it 5 hours a day, 1 hour a day or is it just that you wing it and see what works best for each individual child. </span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 8pt; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"></span> </div>
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Arial, Helvetica, sans-serif;">What are your thoughts on this topic?</span> <o:p></o:p></div>
<span style="line-height: 107%;"><o:p><span style="color: #3c3c3c; font-family: Arial, Helvetica, sans-serif;"> </span></o:p></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-size: 10pt; line-height: 107%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Gail Worthington-Eyre<o:p></o:p></span></span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-13600027124195260352013-04-18T16:53:00.001+09:302013-04-18T16:55:37.715+09:30Who Is Your Greatest Mentor and Why?<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">When you have the time or more importantly, make the time to
sit and look back at your working life it can be a rewarding and enlightening
experience.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<a href="http://1.bp.blogspot.com/-eEt7H_80474/UW-fSYZwPtI/AAAAAAAAAOY/VAeITHVs5pc/s1600/untitled.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-eEt7H_80474/UW-fSYZwPtI/AAAAAAAAAOY/VAeITHVs5pc/s1600/untitled.png" /></a><span style="font-family: Calibri;">We are very often living a working life on a rollercoaster
of deadlines, day-to-day pressures, constant learning, antagonism, internal
highs and lows, frustration and responsibility. Then when we come home at night
there are the pressures of family and responsibility. In a perfect world the
coming home at night balances the workday pressures to provide us with the fuel
to get up and go again the next day.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Not all people have
the luxury of a happy and supported work life<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">Not all people are blessed with a happy and supportive home
life, not all people have the luxury of a happy and supported work life so what
is it, that we as individuals can do to ground ourselves when one or more of
the important life consuming aspects of daily living are not perfect?<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">About 10 years ago, I was lunching with a colleague in New
York while on a business trip and during our conversation he said something
that shocked me and caused me to wonder, why I did not see what he saw in me.
His comment was, <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">“You are amazing, you have had a meteoric rise to business success, you
have done it on your own and yet you really don’t see what it is that you have
achieved. Who mentored you to give you such confidence and wisdom</i></b><i style="mso-bidi-font-style: normal;">?” </i><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">Well it is fair to say I was certainly shocked, it was
completely unexpected because you see he was right, I did not see what he saw. I
was so busy doing what I did, I never took the time to think about where I had
come from, what I had achieved or where I was headed. We parted company the
next day and both returned to our home states.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Value the life that
has led you to where you are today<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">In the days that followed I could not stop thinking about
what had been said to me. I was flattered of course, but strangely uneasy with
his statement. Uneasy because, he was right. I had not stopped to think about
my path or why I was where I was in my life either personally or
professionally. I valued success but I did not at that time, value the life
that had led me to that current time. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">A few days later I decided to take some time to think in
more depth about what he said and to try to discover a little more about me. In
order to go back over time and look at my life I found the easiest thing to do
was to write a professional and a personal resume. Two documents, I recalled my
past in detail and listed all of the highs and lows that had moulded me
professionally and personally over the years.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">I started with the professional life and went back to my
school days and year by year added everything I could think of. Every job,
every role and its responsibilities, I then added all the things I did for the
first time in each of my positions and defined what the successes were. I
looked at what was not necessarily successful and what did I gain from the
experience. I questioned myself, have I used the lesson learned in my previous
roles or decision making since and has it turned it into a strength for me or
do I continue to make the same mistakes. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">I looked at who has influenced me in each of my roles and
was that influence positive or negative. What did I learn from the positive and
what did I learn from the negative influences in my life. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">I repeated the analysis for my personal life which was much
less complicated but worthwhile nonetheless. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">So here is what I
learned</b><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">WOW! – I have done so much, learned so much, achieved so
much. I had never thought about my life in such detail before and I certainly
had never valued my professional history or valued it to the depth that I
should have. I learned who my greatest mentor was and who my most disappointing
boss was and why I put them in these categories. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">It was a powerful exercise and one that I now do every year.
I just keep adding to my list of professional and personal accomplishments and
am constantly surprised at how much I learn and continue to develop every year.
<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">I learned who I am today and who I want to be moving
forward, what are my aspirations and my boundaries. I learned that our future
success is in our past, you just need to find it, value it and bring it with
you. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 8pt;">
<span style="font-family: Calibri;">So I ask you: <b style="mso-bidi-font-weight: normal;">Who Is
Your Greatest Mentor and Why?<o:p></o:p></b></span></div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0Australia-25.274398 133.77513599999997-74.9937805 51.157948499999975 24.4449845 -143.60767650000003tag:blogger.com,1999:blog-8011544955358002864.post-56797668418814489372013-04-14T16:21:00.001+09:302013-05-20T13:12:05.353+09:30What is Social Media - Social Media Marketing: Start an Internet Marketing BusinessScoop.itAnonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-1642049672084081122013-04-09T14:08:00.001+09:302013-04-10T09:32:20.474+09:30Start an Internet Marketing Business<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 6pt;">
<b><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Starting an Internet
Marketing Business is easy if you stay focused. </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Here are 8 steps to follow and some good
advice from someone who made the mistakes and learned from them</span></b><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Getting started in the
internet marketing business is an exciting and daunting initiative. Many
variables exist that can enhance or hinder your progress but none are so big
that they should deter you from moving forward on your goal.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-3duRdrkFyKc/UWObwY5gE_I/AAAAAAAAANM/f5fBzSsWCHo/s1600/images2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/-3duRdrkFyKc/UWObwY5gE_I/AAAAAAAAANM/f5fBzSsWCHo/s200/images2.jpg" width="200" /></a></div>
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">As an entrepreneur you are
about to ride a rollercoaster of success tempered with challenge that will
advance your efforts and stall your efforts multiple times before you obtain
the success you are reaching for. I know because I made the mistakes and went
through the ups and the downs before I finally got it. One thing I would like
to impress upon you if you are serious about taking this life changing step.
Don’t stop reaching for your goal and don’t let others destroy your vision or
your enthusiasm for success. Many people will try, they include friends and
family. They mean no harm but they are the safe people, you are the
entrepreneur and that means you are fundamentally different.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">I know that your path ahead
is going to be spotty at first and I know this from first-hand experience. I am
writing this article to highlight to you that your goal should always be
insight of you and do not waver from it. It will be easy to get dejected and
walk away and if you do that is OK but my guess is you will come back at some
point, so what you do now will still prepare you for when you return. I hope
after reading this post you will not give up and instead you will forge ahead
and over time achieve the success you are seeking.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><i><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">So let’s get started. Here is you basic 8
step process</span></i></b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">There are lots of blanks to
fill in because obviously I cannot give you a start to finish blueprint in this
post but if you gain one valuable piece of information I hope it helps you. I
already know the message I want you to take from this but let’s wait until a
little later before I reveal it.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Step 1. Picking your Niche</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<ol>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">What is your niche going to be – have you decided what it is you are going to sell</span></div>
</li>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Is it you, your talent, your service to B2B?</span></div>
</li>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Are you going to enter the reseller market with clickbank or clicksure? </span></div>
</li>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Do you want to be an Affiliate Marketer? </span></div>
</li>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Online retail?</span></div>
</li>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Do you have your own product to sell?</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
</li>
</ol>
<br />
<h3 align="center" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: center;">
<a href="https://%20filezilla%20-project.org/%20download%20.php%20Another%20service%20that’s%20free%20is%20www.core%20ftp%20.com/%20download%20.html%20Step%207.%20Marketing%20Strategy %20Now%20you%20are%20getting%20to%20the%20fun%20part%20of%20your%20business%20set%20up%20but%20it%20can%20also%20be%20the%20most%20frustrating. %20Don’t%20let%20anybody%20tell%20you%20that%20you%20can%20go%20from%20$0%20to%20$5,000%20in%20a%20day,%20week,%20month%20or%20possibly%20even%203%20months.%20Seriously,%20if%20it%20was%20that%20easy%20don’t%20you%20think%20everyone%20would%20be%20doing%20it? It is possible to get to $10K a month within six months but you will need to work your site to get there unless of course you have a sneaky little 100,000 person qualified email list in your back pocket. Seriously not many people have that. I know there are people out there telling you that they have done it, I say prove it. The screen shots they show you in their hyped up selling videos are not validated and if you really listen to the pre sell hype you will learn that they have been trying for up to 10 years to be successful at internet marketing. You will learn if you listen, that they are networking their lists and by doing this they are getting shared power. Pooling of lists is a good way to reach more potential buyers but it is also a really good way to piss off a potential buyer by bombarding them from all sides with up to 10 emails a day. I find this especially rude because that one potential client would have signed up for a single person to contact them. They did not buy in to be invaded by multiple unsolicited email hits daily. How would you like to receive 60 emails a day from unsolicited affiliate marketers? Set your pace, be realistic about what you know you can achieve while maintaining your integrity as an internet business owner. Plan your strategy. Consider these elements in your marketing strategy 1. Competitive analysis – Look at what your competitors are doing and how they are doing it. 2. Content Marketing – Story telling is the key to your success. 3. Keyword Optimisation - title, Meta and heading tags make a difference in search engines. 4. Back li" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: inherit;"><em></em></span></a><a href="http://www.blogger.com/" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: inherit;"><em></em></span></a><a href="http://www.blogger.com/" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" unselectable="on"><span style="font-family: inherit;"><em></em></span></a><a href="http://www.blogger.com/" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" unselectable="on"><span style="font-family: inherit;"><em></em></span></a><span style="font-family: inherit;"><em><span lang="EN-US" style="font-family: "MV Boli"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">“True Happiness involves the full use of </span><span lang="EN-US" style="font-family: "MV Boli"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">one’s power and talents.”</span></em></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></h3>
<h4 style="text-align: center;">
<span style="font-size: x-small;">John W Gardner</span></h4>
<div style="text-align: center;">
</div>
<div style="text-align: center;">
</div>
<div style="text-align: left;">
Many people
will argue that this is the easy part of beginning. I will argue it is the one
that requires your deepest thoughts and consideration. This is the stage where
you set the scene for your future as an internet business person and if you
start one thing only to realize a few weeks in that this is not going to work
or that you may put that on hold until you are better educated on internet
marketing you will not only have lost valuable time but your investment of time
and </div>
<div style="text-align: left;">
required resources may be wasted. <o:p></o:p></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Research your
niche, check out the top 10 in Google for your keyword, see what they are
doing, how long they have been doing it, how many visitors they get, what are
their keywords and how do they write about their product or service, study
them. <o:p></o:p></span></div>
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"></span><br />
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"> </span><b><i><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">It is important to get your NICHE right!<o:p></o:p></span></i></b><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p> </o:p></span><b><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">If you don’t know what you
want to do then follow these steps</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Write down your top five
skills, write down the top 10 things that interest you or that you have some
knowledge of, visit article directories to discover what others are writing
about in your areas of interest. Visit niche forums to see what people already
in those areas of interest to you are talking about, go to YouTube – see what
is being rated high in your chosen niche, check out Facebook and twitter to see
what is being talked about or tweeted in your chosen niche. Go to Trend hunter
– see what’s hot and what is predicted to explode in the coming year, search
google Bing and yahoo to see what is happening in blogs on your niche, use
keyword tools to see what are the top keywords in your niche and use them to
find out as much as you can. After doing all this if you are confident you have
found what you want to do then it is time to move onto step 2.<o:p></o:p></span></div>
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Step 2. Plan you strategy and set your budget</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-kMYqhxmga_4/UWOb8A9v0BI/AAAAAAAAANU/ij0Q15Gnai0/s1600/marketsocialmedia2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a> </div>
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Once you have done all of
your research and collected valuable information and statistics it’s time to
organize and evaluate the data. Look at what you can do now based on your
budget and what you may need to schedule for upgrade in 6 to 12 months. Remember
you don’t have to have it all at first, you can let it grow as you become more
confident. Ask yourself: </span></div>
<ul>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">How long before you realistically want to see a return on your investment?</span></div>
</li>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">What is you start up daily income objective - $100.00 day, more that this?</span></div>
</li>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Is this realistic? </span></div>
</li>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"></span><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">How many items do you need to sell to make that much every day? </span></div>
</li>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"></span><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">How much traffic do you need to bring to your website to generate the volume of sales need to </span><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">reach your daily income goal.</span></div>
</li>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">What hardware and or software do you need? </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
</li>
</ul>
<b><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Important
NOTE*</span></b><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"> </span><br />
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Throughout
your research stage you are going to be exposed to some very savvy online
marketers that will WOW you with the latest software to take you from zero to
thousands of dollars in sales within days. Don’t be fooled, resist and follow
the plan. </span><br />
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p> </o:p></span><br />
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">You don’t need all of the
software they are selling and to tell you the truth there are multiple free
versions of the software they will try to sell you but at first you actually
don’t need to focus on that. What it will do is divide your focus and cause you
to move backwards instead of forward. </span><br />
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"></span><br />
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"></span><b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Remember: Stay on track – Stay focused</span></b><br />
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"></span></b><br />
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"></span></b><b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Step 3. You need a website</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><i><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Domain name and hosting.</span></i></b><br />
<div class="separator" style="clear: both; text-align: center;">
<b><i><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><a href="http://1.bp.blogspot.com/-795eKQ9me8Q/UWOcfCv6fiI/AAAAAAAAANc/G09zKqXQkJE/s1600/marketsocialmedia.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://1.bp.blogspot.com/-795eKQ9me8Q/UWOcfCv6fiI/AAAAAAAAANc/G09zKqXQkJE/s1600/marketsocialmedia.jpg" /></a></span></i></b></div>
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br /></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Choosing your domain – if
you are certain you have identified your niche and you have all of the
information required to get started then consider including your niche in your
domain name. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Example: You have
decided to sell your expertise in report writing. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">You might consider a domain
name like;</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<span lang="EN-US" style="color: #404040; font-family: "Times New Roman","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">·</span><span lang="EN-US" style="color: #404040; font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">
</span><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">expertreports.com
or </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<span lang="EN-US" style="color: #404040; font-family: "Times New Roman","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">·</span><span lang="EN-US" style="color: #404040; font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">
</span><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">topreports.com
or </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<span lang="EN-US" style="color: #404040; font-family: "Times New Roman","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">·</span><span lang="EN-US" style="color: #404040; font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">
</span><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">CEOreports.com</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Keep
searching until you find a combination that reflects your niche and that is
available. These days the .com is less important with the sophistication of
search engines so if you have to go for .net or .org or .biz that is OK. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">If you have a
good profile in your niche and you decide to go with your name johnbrown.com
that’s good but I recommend you also use a personal branding program to support
your launch. Brandyourself.com have a startup free service that will build your
links and profile for you over a 6 to 8 week period. Well worth doing this if
you are going to brand yourself as the domain name. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">An internet business must
have a website so you are going to need to register a domain and locate good
reliable hosting.</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">There are literally
hundreds of hosting companies out there, these days they all have high up time
and service stability although you may read that there are several of the big
companies that are the best. The truth is, there are several hundred around the
globe that all offer the same high quality service. It’s not necessary to have
a service in your country these days, you are about to embark on a global business
so think big, your hosting can be done from any country if the plan and price
fits with your needs and budget. Compare service offerings, stability and
price. It is a highly competitive industry so you should be able to get your
hosting for as little as $10.00 a month if you want to pay monthly or $100 a
year. The longer you register the better the search engines will like you so I
would go for 1 year at the minimum. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">You need to build a
website. There are many very affordable services you can use. You do not need
to spend thousands doing this, you can interface your domain with a basic
WordPress site to get you started for free. WordPress is highly regarded by the
search engines, it is a very good hosting agent and it provides seamless
integration with most external hosting services. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">The cheapest way to get
started is to sign up with WordPress, purchase your dedicated domain name
through them and your hosting package. WordPress is very easy to work with and
they have some very smart and professional website designs to choose from.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Step 4. Get your site ready to start building
a subscriber list</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">You can use the integrated
subscriber service with many host providers and WordPress or you can get aweber
or one of many other affordable subscriber programs. There are several very
good free services available to get you started. You may want to start off with
one of the free services first and progress to aweber once you are up and
running. I have chosen aweber here because in my experience it is the best and
least expensive for the service provided with excellent instructions on how to
use it and develop all of the required squeeze pages and responders. Either way
it is fairly easy to integrate with your website and most of the available free
or pay for services provide very good video demonstrations.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Once you have your list
capture and email follow up prepared it is time to launch your site. I do not
recommend launching your site until you have all of these elements in place. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Step 5. You will need a shopping cart</span></b><br />
<div class="separator" style="clear: both; text-align: center;">
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><a href="http://3.bp.blogspot.com/-dLjf9bNgc5o/UWOdYKyWMcI/AAAAAAAAANs/V2MjIyMVSLw/s1600/image.socialmedia.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://3.bp.blogspot.com/-dLjf9bNgc5o/UWOdYKyWMcI/AAAAAAAAANs/V2MjIyMVSLw/s1600/image.socialmedia.jpg" /></a></span></b></div>
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">If you are going to be a
reseller with clickbank or clicksure, ebay or any </span><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">other third party vendor or
an Affiliate Marketer or going to become an online retailer using
products available through clickbank, clicksure, amazon, ebay or any other host
you will not need to set up a shopping cart. Each of these programs offers you
the use of their shopping carts however you will need to set up accounts with
these providers and you will need to ensure you fill in the required
information to ensure that you receive your payments once visitors to your site
purchase your goods. Each of these services has very good instructions on how
to set up your account.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">If you are going to market
yourself or your talent by way of services you will need to set up a merchant
account. Simply search merchant accounts in google to get the list and decide
which one you want to go with. Most major banks offer the services and you will
be able to have transactions credited to your account daily.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Make sure you keep track of
all expenditure you incur in the set-up of your online business, it is tax
deductible and you will need it come tax time. Check your bank/merchant
requirements and the local tax laws to see if you need to be incorporated, Inc.
or Pty Ltd in structure or if you can operate as self-employed without a
registered business name. In most instances you will need to have formed some
type of company or business structure but this does vary by country and in some
instances by state. Being a registered business of one type or another also
adds credibility to your online business so it is worth considering.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Step 6. Product or service delivery</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">If you are selling a
product that is downloaded from your site you are going to need an FTP service.
There are some very reliable services available for free. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Try </span><a href="https://filezilla-project.org/download.php"><span lang="EN-US" style="color: #3e84a3; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">https://<b>filezilla</b>-project.org/<b>download</b>.php</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Another service that’s free
is </span><a href="http://www.coreftp.com/download.html"><span lang="EN-US" style="color: #3e84a3; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">www.core<b>ftp</b>.com/<b>download</b>.html</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Step 7. Marketing Strategy</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Now you are getting to the fun part of your
business set up but it can also be the most frustrating. </span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Don’t let anybody tell you
that you can go from $0 to $5,000 in a day, week, month or possibly even 3
months. Seriously, if it was that easy don’t you think everyone would be doing
it? It is possible to get to $10K a month within six months but you will need
to work your site to get there unless of course you have a sneaky little 100,000
person qualified email list in your back pocket. Seriously not many people have
that.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">I know there are people out
there telling you that they have done it, I say prove it. The screen shots they
show you in their hyped up selling videos are not validated and if you really
listen to the pre sell hype you will learn that they have been trying for up to
10 years to be successful at internet marketing. You will learn if you listen,
that they are networking their lists and by doing this they are getting shared
power. Pooling of lists is a good way to reach more potential buyers but it is
also a really good way to piss off a potential buyer by bombarding them from
all sides with up to 10 emails a day. I find this especially rude because that
one potential client would have signed up for a single person to contact them.
They did not buy in to be invaded by multiple unsolicited email hits daily. How
would you like to receive 60 emails a day from unsolicited affiliate marketers?
</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Set your pace, be realistic
about what you know you can achieve while maintaining your integrity as an
internet business owner. Plan your strategy.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><span style="font-family: "Georgia","serif"; font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Consider these elements in your marketing strategy</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<span style="font-family: "Georgia","serif"; font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">1. Competitive analysis – Look at
what your competitors are doing and how they are doing it.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span style="font-family: "Georgia","serif"; font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">2. Content Marketing – Story telling is
the key to your success.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<a href="http://2.bp.blogspot.com/-j7nHzT36Fp0/UWOfRYdjKRI/AAAAAAAAAOA/Tzm_7rBH7ZU/s1600/online+shopping.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="167" src="http://2.bp.blogspot.com/-j7nHzT36Fp0/UWOfRYdjKRI/AAAAAAAAAOA/Tzm_7rBH7ZU/s320/online+shopping.jpg" width="320" /></a><span style="font-family: "Georgia","serif"; font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">3. Keyword Optimisation - title, Meta and
heading tags make a difference in search engines.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span style="font-family: "Georgia","serif"; font-size: 10pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">4. Back linking – network with industry
leading sites and as they rise you will rise with them.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"> </span><b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Step 8 – Who said SEO is EASY? </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Content marketing and blogging is SEO.
Support your business, position yourself as an authority and drive traffic to
your sales site. </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<b><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Consistency
of content marketing is the key:</span></b><br />
<div class="separator" style="clear: both; text-align: center;">
<b><span lang="EN-US" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><a href="http://2.bp.blogspot.com/-hcsHli7PG-Y/UWOd4JVFuaI/AAAAAAAAANw/7OMYqfGSVrM/s1600/content+marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></span></b> </div>
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br /></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 18pt; mso-list: l0 level1 lfo1; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-AU;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Writing an article is easy if you know your
business. Writing a 500-word article is all it takes to get started but
you need to be consistent. Get an article template from the web, there are
hundreds out there but E-zine Articles has a great one and you are going to
want to publish to this article marketing site so why not use theirs for all of
your writing and get into the habit of getting it right all the time.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 18pt; mso-list: l0 level1 lfo1; text-indent: -18pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-AU;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Visit other leading blogs and comment on their
articles – this will create a backlink to your site and generate solid traffic
over time.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
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<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-AU;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Post articles on LinkedIn and engage in discussion</span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"> in your groups.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p> </o:p></span><!--[endif]--><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Post content to your blog at least 3 times a week –
5 times is ideal and be consistent. Sometimes to give yourself a break you can
reblog from another site and this builds relationships as well as ensuring you
have quality ever changing content on your site.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-AU;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Give a freebie away – you can get royalty free
rights on white papers, eBooks, videos and audio. Just google to see what you
find that matches your niche.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p> </o:p></span><!--[endif]--><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Create accounts with Facebook, twitter, yahoo,
google+, weebly, Zerply, YouTube, slide share, scribd. Post to each of them at
least twice a week and make sure they all link to your website and blog. You
can tweek each article to give it some minor variatation and post to all these
sites. You don’t need to write different articles every day for each of them.
By having multiple social media sites you are creating a funnel that drives
traffic to your blog and your website.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
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<span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-AU;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-AU;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Video and slideshare marketing sites such as
YouTube and slideshare are very popular, so you can benefit from the traffic
that they send your way after posting items. Making videos can be a tedious
task, but if you can stick with the technique, you can benefit from all of the
traffic.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
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<span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-AU;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
U</span></span></span><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">se good quality pictures in your articles to add
depth and interest for your readers. Pinterest is driving unbelievable traffic
so posting and having an account with them is recommended. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p> </o:p></span><b><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Look at the following article marketing sites
and start posting to as many as you can. </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">EzineArticles.com -
goarticles.com - ideamarketers.com - articledashboard.com - articlesbase.com </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<b><i><span lang="EN-US" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">It’s a lot of work but if you keep it up in a
short time you will see the results.<o:p></o:p></span></i></b><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">It’s not easy but even a
newbie can do it. Just set yourself one goal every day and keep going. Don’t
waste your time or money on programs telling you they can get you to number one
tomorrow. Only you can do that but do use some of the free programs out there
that can give you analytics on the health of your website. Google analytics can
do this and it’s free. If you find problems, search google and you will find
the answers. If you still can’t get your head around it ask a friend or family
member who is a bit savvy to help you with idea’s for things to write. Start
small and grow big. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Concentrate on your headings,
titles, paragraph headers, pictures in your articles and on your blogging and
success will be yours.</span><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"> Be patient, be practical and set realistic goals.
You will get it and you will climb your way to page one in Google. If you get
bumped just keep going you will come back. </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><span lang="EN" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">My message to you</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<b><i><u><span lang="EN" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Stay focused </span></u></i></b><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">– it’s easy to get
sidetracked. You are a sponge for the first six months and you will seek out
information. In doing this you are going fill your inbox daily with emails from
people telling you they have the magic key. They don’t. YOU Are the magic key,
focus, stay on track, commit to your success and you will get there.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">If you do want to dabble in
affiliate marketing below are a few I recommend</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<a href="http://get1958.gsniper.hop.clickbank.net/"><span lang="EN-US" style="color: #3e84a3; font-family: "Times New Roman","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">http://get1958.gsniper.hop.clickbank.net</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span><br />
<br />
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<a href="http://www.fatburningfurnace.com/?hop=get1958"><span lang="EN-US" style="color: #3e84a3; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">http://www.fatburningfurnace.com/?hop=get1958</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><span lang="EN" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">For more information please visit my blog at </span></b><a href="http://marketsocialmedia.blogspot.com.au/"><b><span lang="EN" style="color: #3e84a3; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">http://marketsocialmedia.blogspot.com.au</span></b></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Feel free to comment on any of
my articles and I will be happy to link to your site if your content fits with mine,
just ask me to visit your site when you comment. Don’t forget to google+,
tweet and like and encourage visitors to your site to do this as well. You
need to ask them to do it, never assume that they will. My best wishes’ for you
success, please let me know if there is any part of this article you would like
me to elaborate on or if you would like future articles on specific topics.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><span lang="EN" style="font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">To your success!</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 8pt; text-align: justify;">
<b><span lang="EN" style="color: #404040; font-family: "Georgia","serif"; font-size: 10pt; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Gail Worthington-Eyre</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-91027050303307036832013-03-22T16:18:00.003+10:302013-03-24T22:44:42.120+10:30IS LOSING YOUR HISTORY WORTH IT?<div class="MsoTitle" style="margin: 6pt 0cm 0pt;">
<span lang="EN-US"><span style="color: #e76a1d;"><span style="font-family: Arial;"><strong>Don’t ditch your history for a new look<o:p></o:p></strong></span></span></span></div>
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US"><span style="color: #404040; font-family: Arial, Helvetica, sans-serif;">I recently met with a not for profit to discuss their social media, fundraising and marketing strategy. They asked me; “what is your opinion of our new brand/look?” It was completed over a year ago but it was my first opportunity to give an opinion.</span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-OsW5cBae43w/UUvnLUruFaI/AAAAAAAAALg/752InJtXOOE/s1600/imagesCAXPWMAX.jpg" imageanchor="1" style="clear: left; float: left; height: 205px; margin-bottom: 1em; margin-right: 1em; width: 148px;"><img border="0" height="200" src="http://1.bp.blogspot.com/-OsW5cBae43w/UUvnLUruFaI/AAAAAAAAALg/752InJtXOOE/s200/imagesCAXPWMAX.jpg" width="146" /></a></div>
<h2 style="margin: 10pt 0cm 6pt;">
<span lang="EN-US"><span style="font-size: small;"><span style="color: #e76a1d;"><span style="font-family: Arial;">They were not prepared for my response </span></span></span></span></h2>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US"><span style="color: #404040; font-family: Arial, Helvetica, sans-serif;">I advised them of the following;</span></span></div>
<h3 style="margin: 6pt 0cm 0pt;">
<span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;">
<span lang="EN-US"><span style="color: #404040;">1. I had to Google you to find out who you were.<o:p></o:p></span></span></span></span></h3>
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
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<span lang="EN-US"><span style="color: #404040; font-family: Arial, Helvetica, sans-serif;">They had changed their name to an acronym and although when I looked it up it did make sense, they had not invested in marketing the change so consumers and supporters would make the connection.</span></span></div>
<h3 style="margin: 6pt 0cm 0pt;">
<span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;">
<span lang="EN-US"><span style="color: #404040;">2. Your new brand is clean, but it doesn’t really say anything about what the organization does or who it represents.<o:p></o:p></span></span></span></span></h3>
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US"><span style="color: #404040; font-family: Arial, Helvetica, sans-serif;">It was a bright, clean and snappy new look, colourful and trendy but, it actually did not tell a story or paint a picture about the organisation’s past, purpose or vision.</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: center;">
<span style="color: #404040; font-family: Georgia; font-size: x-small;"></span> <span style="color: #404040; font-family: Georgia; font-size: x-small;">___________________________________________________</span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: center;">
<span style="color: #404040; font-family: Georgia, "Times New Roman", serif; font-size: large;"><em>"In the end, it's not the years in your life </em></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: center;">
<span style="color: #404040; font-family: Georgia, "Times New Roman", serif; font-size: large;"><em>that count. </em></span><span style="color: #404040; font-family: Georgia, "Times New Roman", serif; font-size: large;"><em>It's the life in your years". </em></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: center;">
<span style="color: #404040; font-family: Georgia, "Times New Roman", serif; font-size: large;"><em>- Abraham Lincoln</em></span><br />
<em><span style="color: #404040; font-family: Georgia; font-size: large;">_____________________________</span></em></div>
<div style="text-align: left;">
<span lang="EN-US"><span style="color: #e76a1d;"><span style="font-family: Arial;"><strong>Don’t ditch it, bring it with you</strong></span></span></span></div>
<h1 style="margin: 18pt 0cm 7pt;">
<span lang="EN-US" style="mso-no-proof: yes;"><span style="color: #404040;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;">To freshen up your corporate image is a necessary thing to do from time to time.<o:p></o:p></span></span></span></span></h1>
<span lang="EN-US" style="mso-no-proof: yes;"><span style="color: #404040;"><span style="font-family: Arial, Helvetica, sans-serif;">But be careful when hiring ad agencies to bring you a new look for your brand. Be sure that you don’t get caught up in the excitement of bright colours and modernisation. Bring your rich history that made your organisation who and what it is today with you into the now and the future.<o:p></o:p></span></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="mso-no-proof: yes;"><span style="color: #404040; font-family: Arial, Helvetica, sans-serif;">Sacrificing your organisations history for a trendy new look could cost you dearly unless you are prepared to invest in re branding your new look.</span></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-GQng6IKbxRY/UUvt9NAQH9I/AAAAAAAAAL0/9dVAbxbD2CE/s1600/imagesCAVTOXEJ.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="112" src="http://4.bp.blogspot.com/-GQng6IKbxRY/UUvt9NAQH9I/AAAAAAAAAL0/9dVAbxbD2CE/s200/imagesCAVTOXEJ.jpg" width="200" /></a></div>
<span lang="EN-US"><span style="color: #e76a1d;"><span style="font-family: Arial;"><strong>Let your past flow into your present and future<o:p></o:p></strong></span></span></span><br />
<div style="text-align: left;">
</div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: left;">
<span lang="EN-US" style="mso-no-proof: yes;"><span style="color: #404040; font-family: Arial, Helvetica, sans-serif;">It is important to bring the past with you when creating a new look for your brand. Especially in the not for profit sector. </span></span><a href="http://1.bp.blogspot.com/-XABD0vsVgi0/UUvt-YNANnI/AAAAAAAAAME/ti6qPzacSLc/s1600/untitled.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="141" src="http://1.bp.blogspot.com/-XABD0vsVgi0/UUvt-YNANnI/AAAAAAAAAME/ti6qPzacSLc/s200/untitled.png" width="200" /></span></a></div>
<div style="text-align: left;">
<span lang="EN-US" style="mso-no-proof: yes;"><span style="color: #404040;"><span style="font-family: Arial, Helvetica, sans-serif;">Your history shaped your organisation, it was most likely filled with struggle, amazing individuals fought for your organisations very existence because they believed in what they were doing. They wanted to make a difference to the lives of those in your <span style="mso-spacerun: yes;"> </span>cause and you need to bring that effort and accomplishment with you.<o:p></o:p></span></span></span></div>
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<span lang="EN-US" style="mso-no-proof: yes;"><span style="color: #404040; font-family: Arial, Helvetica, sans-serif;">If your cause, the lifeblood of your service cannot be seen easily in your brand and recognised for it’s contribution to building a fair and supported society for the people you represent, then what good is a brand at all?</span></span></div>
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<span lang="EN-US" style="mso-no-proof: yes;"></span><span lang="EN-US"><strong><a href="http://www.blogger.com/marketsocialmedia.blogspot.com.au" target="_blank"><span style="color: #e69138;"><span style="font-family: Arial, Helvetica, sans-serif;">Before you jump into a new look<o:p></o:p></span></span></a></strong></span></div>
<span lang="EN-US" style="mso-no-proof: yes;"><span style="color: #404040;"><span style="font-family: Arial, Helvetica, sans-serif;">Build a bridge that allows the history that defines what your organisation stands for to ensure it comes with you into the future. Your supporters and those that your organisation cares for will come with you too. <o:p></o:p></span></span></span><br />
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<span lang="EN-US" style="mso-no-proof: yes;"><span style="color: #404040;"><span style="font-family: Arial, Helvetica, sans-serif;">The not for profit I am working with is experiencing the after effect of not bringing it’s wonderful history forward in it’s new brand. The impact is wide reaching. The community at large seems to have forgotten who they are in this highly competitive charitable landscape. I recall the messages of their past, they were emotive, courageous and uplifting but I was unable to link them to the now when I looked at their new brand.<o:p></o:p></span></span></span></div>
<span lang="EN-US" style="mso-no-proof: yes;"><strong><span style="color: #e76a1d;"><span style="font-family: Arial, Helvetica, sans-serif;">Let your champions of the past shine into your future.<o:p></o:p></span></span></strong></span><br />
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<span lang="EN-US" style="mso-no-proof: yes;"><span style="color: #404040;"><span style="font-family: Arial, Helvetica, sans-serif;">If you do not consider this, you may find that the struggles your organisation went through in the past to achieve the recognition and support required to deliver to the community may be relived. Don’t start again, carry forward all that you have achieved in your past to ensure that your new look or brand will prosper for your cause.<o:p></o:p></span></span></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;">By Gail Worthington-Eyre</span><br />
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-78927581411155335622013-03-20T11:12:00.003+10:302013-03-20T11:12:23.521+10:30The world's most successful companies know that social media is a powerful marketing tool, and Cameron Hughes knows how to make social marketing even more effective<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/CK62I-4cuSY?feature=player_embedded' frameborder='0'></iframe></div>
<br />Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-72517667473127466462013-03-16T23:05:00.000+10:302013-03-16T23:15:34.684+10:30Is Social Media The New Call Centre?<br />
<b><span lang="EN" style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">The Real Value of Social Media Customer Service<o:p></o:p></span></b><br />
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Are you ever frustrated with call centre delays, being put on hold, getting cut off, being diverted to several lines before you get to who you need to speak to resolve an issue? How do you feel about talking to the recording that rarely interprets your verbal three word prompt correctly and ends up diverting you to the wrong department for your query? Or even worse, you just can’t get through because they are experiencing above average call volume - that never seems to stop. <o:p></o:p></span></div>
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">As the business landscape changes and technology and social media develop, will social media be the new five star standard in customer service delivery? Think that sounds outrageous, think again, it has already started. <o:p></o:p></span></div>
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Big business are converting more prospects into sales through social media than ever before, online sales in most categories are growing at remarkable rates. Instant response customer service is an expectation and consumers want customer service delivered in their communication landscape. People of all ages are spending more and more time on social media, globally consumers are taking the social experience mobile and predictions are that this shift will surpass all expectations over the next few years. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 150%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Brian Solis, author of </span><em><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 150%; mso-ansi-language: EN-US;"><span style="color: #5b8bd3;">The End of Business as Usual</span> predicts,</span></em><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 150%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"> “2013 will bring about an expansion in social media beyond a marketing and engagement philosophy to that of oneness. <a href="http://www.socialmediaexaminer.com/3-steps-to-an-effective-social-media-strategy/" target="_blank"><u><span style="color: blue;">Social media strategy</span></u></a> will start to take a more integrated approach where social media becomes an extension of important channel strategies and business functions. It will be driven by a holistic effort where enterprise, business and functional strategies work to accomplish business objectives while meeting the needs and expectations of employees and customers”. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;"><span style="mso-spacerun: yes;"> </span></span><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">This means business must prepare to have conversations with consumers on their terms.<o:p></o:p></span></b></div>
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">Social media provides business with the opportunity to demonstrate the professional status of your company or organisation. It is a listening opportunity, a chance to talk with your consumer or potential consumer, and it is an opportunity to engage those who are likely to want or need what you offer. Using social media you can establish a relationship that meets the needs of both parties. You can educate and inform potential buyers and reach a much larger market than traditional marketing platforms in a more personal way.</span><span lang="EN" style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
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<b><span lang="EN" style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU; mso-themecolor: text1;">Conversation is the starting point for that relationship with</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN" style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU; mso-themecolor: text1;"> your customer</span></b><span lang="EN" style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU; mso-themecolor: text1;">, it is one of the most natural ways of building a relationship. The increased use of social media by consumers over the past few years paved the way for a logical shift<span style="mso-spacerun: yes;"> </span>that brings a value add to the customer conversation and relationship. Social media conversation allows you the opportunity to reach more customers faster and more affordably than ever before. A conversation with one customer on your Facebook page will in all probability respond to similar questions from many customers therefore you are not conversing with </span><span lang="EN" style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">one customer, you are problem solving or providing valuable information that may be the deciding factor in your company being a trusted brand to many potential and existing customers.<o:p></o:p></span></div>
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<i style="mso-bidi-font-style: normal;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">A recent article by sellingpower.com states; “</span></i><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10pt;">A prospect turns into a lead when you start a real conversation with them, great conversation is two-way. The best conversation is an exchange of ideas that benefits both parties. A great sales leader, <a href="http://blog.sellingpower.com/gg/2010/12/wisdom-and-insights-from-high-level-ceos.html" target="_blank"><u><span style="color: #2d83d5;">Gerhard Gschwandtner</span></u></a> put it this way:<em><span class="MsoHyperlink"><span style="color: black; mso-bidi-font-style: italic;"> </span></span><strong><span style="font-family: "Arial","sans-serif"; mso-bidi-font-style: italic;">“Ditch the pitch. Co-create with the customer. Make them part of your value chain.”</span></strong></em></span><span lang="EN" style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><o:p></o:p></span></div>
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<span lang="EN" style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><span style="color: black;">Brand loyalty is built on trust, trust is established through conversation, and online conversations utilising social media channels such as Facebook creates an immediate opportunity for customer engagement. Responding to consumers in a timely manner on social media demonstrates that you are open and an accessible.<o:p></o:p></span></span></div>
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<span style="color: black;"><span lang="EN" style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">Remi Carlioz, senior head of digital at </span><span style="font-family: "Arial","sans-serif"; font-size: 10pt;"><a href="http://www.puma.com/"><span lang="EN" style="mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">PUMA</span></a></span><span lang="EN" style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">, is blunt and to the point in his </span><span style="font-family: "Arial","sans-serif"; font-size: 10pt;"><a href="http://www.digiday.com/brands/the-modern-brands-biggest-challenges/"><span lang="EN" style="mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">article on Digiday</span></a></span><span lang="EN" style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;">, “It is undoubtedly necessary to find and engage with people where they digitally reside, rather than relentlessly, always trying to usher them back to a brand’s owned platform. Brands are too self-centered and must boldly act on the desire that the consumer possesses; the desire to transparently experience and interact with a brand online.”</span></span></div>
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<span style="color: black;"><span lang="EN" style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-AU;"><strong>By Gail Worthington-Eyre<o:p></o:p></strong></span></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 107%;"><o:p> </o:p></span></div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com2tag:blogger.com,1999:blog-8011544955358002864.post-67531873073964419102013-03-14T22:58:00.001+10:302013-03-14T23:02:28.951+10:30Improve your customer service not your marketing<h4 class="entry-title">
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It wasn’t that long ago, before the advent of social media that if you had an issue that needed to be rectified with a store or business you either phoned their customer help department or wrote them a letter.</h4>
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<img alt="customer care, social media contact channels, avoiding a crisis on social media" class="aligncenter wp-image-1140" height="74" src="http://talkaboutsocialmedia.files.wordpress.com/2013/03/customerservice.jpg?w=512&h=191" title="Social Media Customer Service" width="200" /></div>
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Whether this was to complain or thank them for their service, both of these channels were viable contact points, but the response time could be many weeks until you received acknowledgment of the issue that you initially raised. However, In today’s social driven world, businesses have lost the control over the customer as it only takes one disgruntled customer on Twitter or Facebook to damage your brand image.</div>
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The whole point of social media is to encourage interaction and communication. We all know that if used effectively, it can be a great promotional tool to increase brand awareness and showcase your business, but users have become used to getting answers and feedback within hours of posting.</div>
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<strong>The truth about your customer care department</strong></h2>
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Customers don’t have the time to search the web for your customer help address and they don’t have the time to phone your call centre and wait in a queue to be served. They simply don’t see your support phone number or email. They just see your business on social media so they will complain on your Facebook wall or @ you in a Tweet for all to see.<br />
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<strong>Make customer service work for you</strong></div>
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<li>Your social media customer care team should be listening what is being said about your brand online. It may be the case that you are automating your posts and broadcasting, but you should never neglect your profiles because there is a risk that negative remarks could be made and be shared within hours. There are many online monitoring tools and simple notifications that can be set up through email so you can keep track of activity.</li>
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<li>Your social media team should have plan of how to deal with problems. They may be creating your marketing content, but also need to know <a href="http://www.adriansnood.com/2012/11/25/why-you-need-a-social-media-crisis-plan/" target="_blank">how to handle a crisis</a>.</li>
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<li>When an issue has to be dealt with a decision has to be made, whether it should be handled privately (via traditional channels) or, whether to consider going public where you can demonstrate that you listen & care about your customers and can create a positive outcome for your brand. As to whether you ‘delete or not delete’ the comment, It is considered poor form to bury bad press as this can lead to complaints going onto other social platforms and making the problem worse. Proving you can handle these situations and adding value for the customer is even more important than just creating informative and engaging marketing content.</li>
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<li>Review your business and see what the common issues are. Measure your customer satisfaction ratings and if there is a problem. Fix it!</li>
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<img alt="Customer service using social media" class="aligncenter wp-image-1128" height="202" src="http://talkaboutsocialmedia.files.wordpress.com/2013/03/customer-service.jpg?w=251&h=202" title="Plan your social media customer service" width="251" /></div>
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A report by <a href="http://nmincite.com/" target="_blank">NM Incite</a> in 2012 found that: <strong><em>71% of those who experienced positive social care are likely to recommend that brand to others, compared to just 19% of customers that do not receive any response.</em></strong></div>
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<strong>Social media isn’t just about marketing</strong></h2>
As social media continues to grow, it is really important for businesses to accept the fact that consumers will turn to online channels to either complain about service issues and in many cases praise you. It’s very easy for your customers to go elsewhere if you fail here, so unless you get this point of your customer journey right whatever you achieve with your social media marketing can be damaged by your lack of care.<br />
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<strong>If you aren’t listening and responding to your customers then how do you expect continued loyalty for your business?</strong></div>
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<strong><span class="entry-byline">By <span class="author vcard"><a class="url fn n" href="http://talkaboutsocialmedia.wordpress.com/2013/03/12/improve-your-customer-service-not-your-marketing/" target="_blank" title="View all posts by Talkabout Group">Talkabout Group</a></span></span></strong></div>
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Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-53897347478452579732013-03-06T16:56:00.002+10:302013-03-12T09:05:27.942+10:30Employer Brand and Consumer Brand. Why should there be a difference?<span class="Apple-style-span" style="color: #454545; font-family: Arial, Verdana, Geneva, sans-serif; font-size: 12px; line-height: 19px;"></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><em>As usual Firebrand
produce some interesting and informative articles. I really liked this one and
wanted to share it with you. <o:p></o:p></em></strong></span></div>
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</span><span style="color: #454545; font-family: "Arial","sans-serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><strong><em>Gail Worthington-Eyre</em></strong></span><br />
<span style="color: #454545; font-family: "Arial","sans-serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><strong><em><o:p></o:p></em></strong></span><br />
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</span><span style="color: #454545; font-family: "Arial","sans-serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Have you ever had a customer track you down via <a href="http://www.facebook.com/FirebrandTalent" title="Firebrand Talent on Facebook"><span style="color: blue;">Facebook</span></a>, <a href="http://www.linkedin.com/groups?gid=3451916" title="Firebrand Talent LinkedIn Group"><span style="color: blue;">LinkedIn</span></a> or
<a href="http://www.twitter.com/FirebrandTalent" title="Firebrand Talent on Twitter"><span style="color: blue;">Twitter</span></a> to
resolve a problem for them? What about a friend asking you for advice about a
product that’s made by the brand you work for? If that’s happened to you, like
it or not, that makes you a brand ambassador.<o:p></o:p></span><br />
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<span style="color: #454545; font-family: "Arial","sans-serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><a href="http://blog.firebrandtalent.com/2012/08/10-ways-social-media-technologies-are-adding-value/" title="10 ways social media technologies are adding value"><span style="color: blue;">Social media</span></a> has rewritten the rules for
engaging with customers. No longer can you be a faceless organisation that only
relies on a small PR team to “spin” news, a marketing team to craft promotional
messages, a customer service hotline to answer customer complaints or the field
sales force to deal with everything else. Almost all of your employees can be
tracked down and identified either via LinkedIn, Facebook, Twitter, Blogs and
Forums. So what does this mean for your customer engagement plans?<o:p></o:p></span></div>
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<span style="color: #454545; font-family: "Arial","sans-serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> <strong>So what’s a “brand”<o:p></o:p></strong></span></div>
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</span><strong>There are two options:<o:p></o:p></strong><br />
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<strong>1. Hope customers
won't ask questions via Facebook, LinkedIn, Twitter, and that your current
customer service/marketing/PR/sales force will cope with the diverse demands
placed on them. Clearly this is not realistic or smart.<o:p></o:p></strong></div>
<span style="color: black; font-family: Times New Roman; font-size: small;">
</span><strong>2. Embrace social
media, train up all employees and build a strong network of brand ambassadors.<o:p></o:p></strong><br />
<span style="color: black; font-family: Times New Roman; font-size: small;">
</span><br />
<span style="color: #454545; font-family: "Arial","sans-serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">What is a brand ambassador”? A brand
ambassador is a passionate advocate of your products and company. They are
someone, in any part of the organisation (from frontline staff to the CEO) who
is proud to work there and to recommend your products to customers. There’s one
other requirement that’s important: they must not be afraid of using social
media to engage customers.<o:p></o:p></span><br />
<span style="color: black; font-family: Times New Roman; font-size: small;">
</span><br />
<div class="MsoNormal" style="line-height: 22.8pt; margin: 0cm 0cm 0pt;">
<span style="color: #454545; font-family: "Arial","sans-serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><strong>Here’s
the 7-step guide on how you build a robust social media-enabled brand ambassador program:<o:p></o:p></strong></span></div>
<span style="color: black; font-family: Times New Roman; font-size: small;">
</span><span style="color: #454545; font-family: "Arial","sans-serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">It all starts with a
social media customer engagement policy. Here are 3 great examples from <a href="http://www.intel.com/content/www/us/en/legal/intel-social-media-guidelines.html"><span style="color: blue;">Intel</span></a>, <a href="http://www.coca-colacompany.com/stories/online-social-media-principles"><span style="color: blue;">Coca-Cola</span></a>, and <a href="http://content.dell.com/us/en/gen/d/corp-comm/social-media-policy"><span style="color: blue;">Dell</span></a>. Define who you want to approach as the
first generation of brand ambassadors. Is it the marketing team?
Customer service team? Sales force? Or perhaps employees from any part
of the organisation that are social media savvy? Ask for volunteers first,
and then draft the right people as needed. Add customer/social
engagement KPIs into each brand ambassador’s performance and importantly,
make sure this is also a KPI of the executive team. If the CEO has these KPIs
in his/her plan, then it will be clear organisational priority.<o:p></o:p></span><br />
<span style="color: black; font-family: Times New Roman; font-size: small;">
</span><br />
<div class="MsoNormal" style="line-height: 22.8pt; margin: 0cm 0cm 0pt;">
<strong>Training. This is
important.</strong> The training program
should cover the basics like media training (how to respond to external
enquiries, what to say, what not to say, etc.), your company’s code of conduct,
your policy on confidentiality and sharing information, as well as
understanding social media (Facebook, Twitter, LinkedIn, Blogs, Forums, etc.).
More advanced modules should focus on tone of voice, how to correctly identify
yourself as a company employee, the blurred line between personal and
professional social media, and so on.<o:p></o:p></div>
<span style="color: black; font-family: Times New Roman; font-size: small;">
</span><br />
<div class="MsoNormal" style="line-height: 22.8pt; margin: 0cm 0cm 0pt;">
<strong>Provide tiers of
engagement</strong>. Not all brand
ambassadors are equal. Consider providing more intense training for employees
who are already customer-facing, or who have high profile roles (the CEO,
Marketing Director, Sales Director, head of product design, etc.). Ensure you
have strong links back to the rest of the organisation, such as HR (for job
enquiries), Customer Care (for customer service issues) or Sales. For example, <a href="http://socialnewsdaily.com/3905/social-media-customer-service-study"><span style="color: blue;">studies have shown</span></a> that 47% of people want
customer service through social media, so it’s important your brand ambassadors
know how to respond to service-related issues. Once you’ve got it right with
the brand ambassadors, consider rolling it out for all employees. <a href="http://www.forbes.com/sites/jenniferrooney/2012/09/25/in-dell-social-media-journey-lessons-for-marketers-about-the-power-of-listening/"><span style="color: blue;">Dell is doing it </span></a>and already has over 10,000
employees trained. Not only does this reduce the risk of things going wrong
with employees using social media, it’s also 10,000 brand ambassadors who are
actively engaging customers! Finally, consider getting help. This isn’t
easy otherwise all companies would be doing it. There are specialists in
every city who understand this space and who you can outsource this whole
process to.</div>
<div class="MsoNormal" style="line-height: 22.8pt; margin: 0cm 0cm 0pt;">
<o:p></o:p> </div>
<span style="color: black; font-family: Times New Roman; font-size: small;">
</span><span style="color: #454545; font-family: "Arial","sans-serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Author <a href="http://blog.firebrandtalent.com/author/jdutoit/"><span style="color: blue;">Johan
du Toit</span></a><o:p></o:p></span><br />
<span style="color: black; font-family: Times New Roman; font-size: small;">
</span><span style="color: #454545; font-family: "Arial","sans-serif"; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><a href="http://blog.firebrandtalent.com/author/jdutoit/"><span style="color: blue;">Read
all of Johan's Posts</span></a><o:p></o:p></span><br />
<span style="color: black; font-family: Times New Roman; font-size: small;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 10pt;"><o:p><span style="color: black;"> </span></o:p></span></div>
</span><span style="color: black; font-family: Times New Roman; font-size: small;">
</span><br /></div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com1tag:blogger.com,1999:blog-8011544955358002864.post-15512997980710179072013-03-03T23:03:00.000+10:302013-03-19T12:31:49.189+10:30The Power of Branding on the internet<span class="Apple-style-span" style="color: #444444; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 19px;"></span><br />
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span style="font-family: Arial, Helvetica, sans-serif;">The importance of talking to grow and strengthen brand has always been acknowledged as the most powerful component of any successful branding campaign. Over the past few years the internet and ipad, smartphones and the apps developed to extend their value have catapulted the power of branding into the hands of anyone with a digital connection. Just look at the internet Marketing businesses popping up in the hundreds and thousands daily around the world. </span></div>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span style="font-family: Arial, Helvetica, sans-serif;">Word of mouth has now emerged to be even more powerful given a single persons word has the power to reach the farthest corners of the globe in a matter of just seconds. Big brands have cleverly used this to their advantage to get a head start on the vast majority of businesses around the globe. </span></div>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span style="font-family: Arial, Helvetica, sans-serif;">It is time for all businesses product or service based to be looking seriously at how they are going to ride the wave:</span></div>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">Extracts from - <span class="Apple-style-span" style="font-weight: normal;">Allen Adamson book, </span>50 tips from Brands that lead </span></b></div>
<ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">
</span>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 31px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Word of mouth will happen with or without you. Use it to learn what you’re doing right. Use it to learn how you can improve the brand experience.</span></li>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span></ul>
<ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">
</span>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 31px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Short jokes are easier to tell than long ones. Consumers can only tell your brand story the way you want it told if you’ve sharply defined it for them.</span></li>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span></ul>
<ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">
</span>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 31px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Always remember that when something impacts a consumer’s life on a personal level they’re more likely to share it.</span></li>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span></ul>
<ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">
</span>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 31px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">For people to want to pass along a brand experience it must be extraordinary. Make sure you give them something to talk about.</span></li>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span></ul>
<ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">
</span>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 31px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Make it easy for consumers to share your brand story with others. Give them a platform or forum to pass along their input.</span></li>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span></ul>
<ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">
</span>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 31px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Consumers like to be recognized and thanked for their loyalty. Acknowledge consumers who have something nice to say about your brand. Reward their support.</span></li>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span></ul>
<ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">
</span>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 31px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;">Consumers vote with their wallets. Treat your brand’s advocates like the shareholders they are.</span></li>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span></ul>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 18px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span style="font-family: Arial, Helvetica, sans-serif;">By Gail Worthington-Eyre</span></div>
<div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-26552337997479265622013-03-03T00:25:00.000+10:302013-05-12T11:36:09.796+09:30Best Practices for a Solid Social Media Strategy<span class="Apple-style-span" style="color: #444444; font-family: Arial, Helvetica, sans-serif; line-height: 19px;">Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. The truth is that you can build an efficient and valuable social media strategy by following a few Best Practices.</span><span class="Apple-style-span" style="line-height: 12px;"></span><br />
<div class="groups title" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
<span style="font-family: Arial, Helvetica, sans-serif;">
</span></div>
<span class="Apple-style-span" style="color: #444444; font-family: Helvetica, Arial, sans-serif; font-weight: normal; line-height: 19px;"><div class="groups title" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-family: inherit; font-size: 16px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">
</div>
<div style="margin: 0px 0px 15px;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"> Successful businesses start by identifying the social networks they need to be active on and the tactics they need to use on each network. A good strategy will discuss the type of content to be posted — including a discussion of “Voice” and “Tone.” Following the social activities of others is useful to come up with your own “style.” When you find a brand whose approach you like, spend some time studying what they do with their followers. Watch for several weeks and get a sense of the cadence of their social activities. Immersion will give you confidence for the next step — Implementation.</span></div>
<div style="margin: 0px 0px 15px;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Here are some Best Practices as you put your plan into action:</span></div>
<div style="margin: 0px 0px 15px;">
<strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">PURPOSE</span></strong></div>
<div style="margin: 0px 0px 15px;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Nobody has time to waste. Take a look at your strategy and review the reasons your business is implementing a social media marketing plan. What do you want out of social activities? Are you trying to drive people to your website, your blog, or your Facebook page? Focusing on your ultimate goal will guide your next steps: what you do (what channels you will use), when you do it (what schedule you will aim for), and what content you’ll share (blogs, ebooks, testimonials, webinars, tip sheets, etc.). This kind of analysis can head off social missteps (remember the United Airlines </span><a href="http://www.youtube.com/watch?v=5YGc4zOqozo" style="color: #5b8bd3; text-decoration: none;" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">baggage handlers’ debacle</span></a><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">?) and help you focus on what’s important and productive.</span></div>
<strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">SCHEDULING</span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Social media is global now; it doesn’t sleep. Your social media management tool needs to allow you to easily schedule messages, unless you have employees who cover all the time zones in shifts! Even while you sleep in, say, Duluth, you will want to schedule messages to go out to your customers in Tokyo during their workday.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"></span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">If you want to take scheduling to the next level, look for a tool like </span><a href="http://bit.ly/OUEF3X" style="color: #5b8bd3; text-decoration: none;" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">HootSuite</span></a><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"> that integrates with a Contact Relationship Manager like </span><a href="http://bit.ly/RmUfFM" style="color: #5b8bd3; text-decoration: none;" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Nimble</span></a><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"> and offers the ability to schedule large batches of messages at once. This will be an incredibly useful timesaver when it comes to managing campaigns or contests that require heavy messaging around a certain period of time.</span><br />
<strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"></span></strong><br />
<strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">GEO</span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif;">When it comes to interacting with your customers, those in different locations may have different needs, speak different languages, or follow different trends. You’re going to want to optimize your searches and filter them by language to help you curate relevant content for different demographics.</span><br />
<strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"></span></strong><br />
<strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">KEYWORDS</span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Through social media, businesses can keep their finger on the pulse of their industry. Setting up keyword search streams provides insight into what your customers think is trendy. This can be great intelligence to help you develop a marketing strategy that focuses on your customer’s lifestyles and personal preferences. There are lots of apps that will help with this; you can set up Google alerts for free and chose how often you want to be notified.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Keywords are useful for keeping track of competitors’ activities but they’re also useful for tracking brands that are complementary to yours. If your product or service is often purchased in conjunction with another product or service, keep an eye on the complementary product’s social media activity. Be ready to take advantage of promotions or recent sales — because these are potential leads ready to be converted.</span><br />
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<strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">COLLABORATION</span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif;">It takes two, as they say, to tango, especially when it comes to being social. An effective social media campaign will benefit from collaboration. Set clear expectations and solicit employee buy-in. Can your employees help you with the management of your social presence? Are they enthusiastic about participating? Do you have a social media management tool that enables you to seamlessly collaborate with your team to ensure you execute an integrated social media management strategy? The answers to these questions can mean a greatly amplified social voice for your brand.</span><br />
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<strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">REPORTING</span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Gone are the days of social media purely being about “building buzz.” It is now a line item in budgets as business owners invest resources to turn social relationships into business opportunities. With a line item comes the need to demonstrate return on investment.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Set up a system for analyzing important metrics (such as click-through rates on shortened links, clicks by region, and top referrers). It’s also important to have access to Facebook Insights and Google Analytics. You’ll want to track your Twitter @mentions and watch trends as people follow you on Twitter. Are you on Google+ or LinkedIn? What metrics will tell you if you are succeeding? You might have to pull your statistics from several places, but the data is valuable and worth a bit of trouble.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Access in-depth granular metrics on the efficacy of your social media programs. This is important because you will understand which messages result in the highest number of conversions, which platform is providing the greatest return — even what time of day is most effective to drive traffic.</span><br />
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<strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">WHAT IT TAKES TO SUCCEED</span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Social media is here to stay, but it’s still in its formative stages, and a lot of brands are still just skimming the surface of its business potential. To maintain a competitive advantage, businesses need to stay alert and aware. Develop a strategy you are comfortable implementing, even if you start small.. Then stay focused. Don’t waste your time telling your followers where you’re eating lunch. Have a purpose, prioritize your tasks, and keep good metrics to track results. When you do these things, your social media efforts will result in increased revenue to your business.</span><br />
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Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com1tag:blogger.com,1999:blog-8011544955358002864.post-91173305016617362002013-02-27T15:39:00.003+10:302013-03-06T17:38:29.469+10:30Report Reveals How Consumers Use Mobile Phones Worldwide<br />
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<b>Is your website configured for smart phone veiwing?</b></div>
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Smartphones are found all around the world — ubiquitous even in emerging markets such as China and India — but how you use the device depends greatly on where you live.</div>
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<a href="http://amovilcomunicacion.files.wordpress.com/2011/03/smartphones.jpg?w=640" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="198" src="http://amovilcomunicacion.files.wordpress.com/2011/03/smartphones.jpg?w=640" width="200" /></a></div>
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In a new report entitled "<a href="http://blog.nielsen.com/nielsenwire/consumer/how-the-mobile-consumer-connects-around-the-globe/" style="color: #0c74a6; text-decoration: none;" target="_blank">The Mobile Consumer: A Global Snapshot</a>," research company Nielsen looked at consumer behavior, device preference and usage in 10 different countries, including the U.S., UK, Australia, China, India and South Korea. </div>
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Nielsen concluded that "usage differs significantly by market and demographic groups."</div>
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For example, the majority of mobile consumers in developed markets — such as South Korea (67%), Australia (65%) and the UK (61%) — tend to prefer smartphones. Basic <a href="http://mashable.com/category/feature-phone/" style="color: #0c74a6; text-decoration: none;">feature phones</a>, on the other hand, are more commonly used in India (80%), Turkey (61%) and Russia (51%). Mid-range <a href="http://www.wisegeek.com/what-is-a-multimedia-phone.htm" style="color: #0c74a6; text-decoration: none;" target="_blank">multimedia phones</a>, which have more capabilities than feature phones but less than smartphones, are least popular among users, with less than 10% usage in most countries (at 21%, Brazil boasts the highest percentage of multimedia-phone users among those examined in Neilsen's report).</div>
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For <a href="http://mashable.com/category/smartphone/" style="color: #0c74a6; text-decoration: none;">smartphone</a> users, the types of <a href="http://mashable.com/category/apps/" style="color: #0c74a6; text-decoration: none;">apps</a> used also differ between countries, though they all generally prefer games and social networking. Americans like to consult maps and browse social networks, while Chinese users enjoy playing games and are more likely to access news and weather updates on their mobile apps.</div>
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<a class="social-share microcontent-share-badge network-badge network-badge-facebook facebook" data-fragment="m!7c95" data-image="http://rack.1.mshcdn.com/media/ZgkyMDEzLzAyLzI2Lzk1L25pZWxzZW5jaGFyLmM3ZjM2LnBuZw/3847d34c/f11/nielsen-chart-2.png" href="http://mashable.com/2013/02/26/nielsen-report-consumers-mobile-phones/#" style="-webkit-transition: color 0.3s ease; color: #3c5a98; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-twitter twitter" data-fragment="m!7c95" data-image="http://rack.1.mshcdn.com/media/ZgkyMDEzLzAyLzI2Lzk1L25pZWxzZW5jaGFyLmM3ZjM2LnBuZw/3847d34c/f11/nielsen-chart-2.png" href="http://mashable.com/2013/02/26/nielsen-report-consumers-mobile-phones/#" style="-webkit-transition: color 0.3s ease; color: #2daae1; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-linked_in linked_in" data-fragment="m!7c95" data-image="http://rack.1.mshcdn.com/media/ZgkyMDEzLzAyLzI2Lzk1L25pZWxzZW5jaGFyLmM3ZjM2LnBuZw/3847d34c/f11/nielsen-chart-2.png" href="http://mashable.com/2013/02/26/nielsen-report-consumers-mobile-phones/#" style="-webkit-transition: color 0.3s ease; color: #0073a4; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-pinterest pinterest" data-fragment="m!7c95" data-image="http://rack.1.mshcdn.com/media/ZgkyMDEzLzAyLzI2Lzk1L25pZWxzZW5jaGFyLmM3ZjM2LnBuZw/3847d34c/f11/nielsen-chart-2.png" href="http://mashable.com/2013/02/26/nielsen-report-consumers-mobile-phones/#" style="-webkit-transition: color 0.3s ease; color: #bf1e25; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; white-space: nowrap; width: 30px;"></a></div>
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<a href="http://mashable.com/category/nielsen/" style="color: #0c74a6; text-decoration: none;">Nielsen</a> is set to present some of its findings from "The Mobile Consumer" at the <a href="http://mashable.com/category/mobile-world-congress/" style="color: #0c74a6; text-decoration: none;">Mobile World Congress</a> in Barcelona on Tuesday.</div>
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Enabling website viewing for smartphones requires a simple app to ensure optimum viewing of your website from a smartphone. Visit www.howtogomo.com to test if your website is configured for smartphone viewing. http://mashable.com/2013/02/26/nielsen-report-consumers-mobile-phones/isit <a href="http://mashable.com/2013/02/26/nielsen-report-consumers-mobile-phones/" target="_blank">Mashable</a>: <a href="http://mashable.com/2013/02/26/nielsen-report-consumers-mobile-phones/">http://mashable.com/2013/02/26/nielsen-report-consumers-mobile-phones/</a></div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-26882803557489080062013-02-06T23:35:00.001+10:302013-03-04T11:40:21.171+10:30Social media linked to successful ageing<br />
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<b>A new Facebook application, developed by researchers at the Australian National University, is shedding light on how Australia’s elderly use social networking to connect with family and friends.</b></div>
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<b><a href="http://www.agedcareinsite.com.au/pages/section/article.php?s=Breaking+News&idArticle=24653" target="_blank">Read More</a></b></div>
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Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com1tag:blogger.com,1999:blog-8011544955358002864.post-71245739742525980492013-02-05T18:37:00.001+10:302013-03-12T09:09:37.692+10:30Marketing Aged Care - Gail Worthington-Eyre: Social Media = Customer Service<a href="http://www.linkedin.com/groupItem?view=&gid=3969236&type=member&item=211096956&qid=e50f6d60-1a4d-4ee9-8c2f-ea5d51ca12c0&trk=group_most_recent_rich-0-b-ttl&goback=%2Enpv_145326848_*1_*1_name_GsAS_*1_en*4US_*1_*1_*1_*1_*1_*1_pp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1%2Egmr_3969236" target="_blank">Visit Linked In</a>Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-62379176444794690722013-02-05T15:20:00.002+10:302013-03-12T09:10:31.254+10:30Social Media = Customer Service<span class="Apple-style-span" style="font-family: Arial, Helvetica, 'Nimbus Sans L', sans-serif; font-size: 10px; line-height: 12px;"></span><br />
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Social Media = Customer Service</h3>
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Late in 2012 over 100 social media statistics were released. As this exciting platform grows in use across all industries and as an add on to previous discussions on how the aged care Industry can leverage social media to connect with the consumer and grow brand loyalty I have extracted just a few of the over 100 statistics that were revealed. It is clear that social media = customer service and the challenge moving forward is to take the relevant data that exists and develop a strategy for how that fits within the industry.<br />
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Below are just 7 of the top 15 positive and negative statistics that were revealed along with a few extra interesting stats.<br />
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Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. (Marketing Pilgrim)<br />
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I hope you like the info and would be interested in your thoughts.<br />
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<b>Seven Positive Social Media Statistics for 2012</b></div>
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<b><br /></b>1. 91% of online adults use social media regularly<br />
2. 9/10 mobile searches lead to action (over half lead to purchase)<br />
3. 54% of active social networkers follow a brand<br />
4. 61% of global internet users research products online<br />
5. Companies that blog have 55% more website visitors<br />
6. 77% of B2C companies have acquired customers from Facebook<br />
7. 83% of people who complained on Twitter loved the response from those<br />
companies that did make the effort<br />
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<b>Seven Negative Social Media Statistics For 2012</b></div>
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<b><br /></b>1. 25% of small to medium sized businesses have no strategy and only 28% measure their ROI<br />
of social media activity<br />
2. 83% of socially savvy consumers have walked away from a purchase in the past year after a<br />
negative customer service experience<br />
3. 56% of customer tweets to companies are being ignored<br />
4. On average companies only respond to 30% of social media fans’ feedback<br />
5. 70% of brands ignore complaints on Twitter<br />
6. 55% of companies ignore all customer feedback on Twitter and Facebook, largely because<br />
they have no process in place to respond<br />
7. Only 44% of customers are answered within the first 24 hours<br />
<br />
60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. (MediaPost)<br />
<br />
Social media and blogs reach 80% of all U.S. Internet users. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. (Business2Community)<br />
<br />
Is this information useful to your organisation?</div>
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Thank You</div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com0tag:blogger.com,1999:blog-8011544955358002864.post-19244339100112185822013-01-29T18:33:00.002+10:302013-03-04T11:41:40.275+10:30Marketing Aged and Community Care - Part 2<!--StartFragment-->
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 14.0pt; mso-ansi-language: EN-US;">The power of social marketing in aged
care<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;"><b>What value does content marketing as
just one social marketing strategy bring to the industry?<o:p></o:p></b></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">In order to respond to these questions
we need to explore what is content marketing. In simple terms it is the creation
of stories that meet your customer’s needs. Marketing is best defined as the
process of distributing and promoting the stories to your consumer group. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Before any attempt is made to commence a
social media/content marketing campaign it is important to define what it is
you want to achieve. This may sound easy but you need to define what it is you
want and need to achieve or it could be a complete waste of time. If you don’t
define your objective it could position you poorly in the eyes of your consumer
if not done well. My guess is, for most aged care providers you want to be the
provider of choice in your given area or region. You do not have to be a
marketing guru author or world-leading journalist to write compelling material
but you do need to know your industry. You also need to know who you are
targeting and why and, you need to have an empathy for the resident/client and
their family in order to prepare material that oozes your core business. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">I will refer throughout this article to
the consumer; in this context the consumer is the person or persons who would
be seeking your services on behalf of the resident or client. A son, daughter,
brother, sister, grandchild, friend, placement agent, social worker, hospital
liaison, or any person that might seek support for a person requiring aged
care, in home services or independent living options. It could also be the
potential resident or client given more people aged 70 and over are using the
Internet to access information and stay informed.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">So let us think about three or four key
reasons why you would want or need to market using social media and content
marketing. In the book </span><span lang="EN-US" style="font-family: Times-Roman; font-size: 10.0pt; mso-ansi-language: EN-US;"><a href="http://www.amazon.com/IMC-The-Next-Generation-Delivering/dp/0071416625"><span style="color: windowtext; font-family: Arial; text-decoration: none; text-underline: none;"><i>IMC, The Next Generation</i></span></a></span><span lang="EN-US" style="font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">, <span style="color: #1d1d1d;">Don and Heidi Schultz state, “For all the complexity of
marketing and communication plans, firms want only four outcomes from them.”
Most people in aged care will say but we are not like other companies we don’t
have a product to sell. Not true, you do have a product, it is residential
care, in home packages and or independent living options, they are simply
service driven products.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">To follow are the four outcomes and I
have provided insight into why they might apply to aged care providers large
and small.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;"><b>To acquire new customers</b></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;"> – Yes all aged
care providers need to be doing this with the changes about to land on your
doorstep. No longer can you rely on being the site just around the corner.
Unless of course you literally have no competition around you. In most metropolitan
and town locations there is always a site just 20 minutes away and let face it,
some of the newly built sites offer 5 star accommodation and facilities. If you
are a 5 star facility and five minutes down the road is another 5 star
facility, do you think you have got it in the bag? If you have a set bond range
and your local competition doesn’t do you think you will always win out over
them?<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;"><b>To retain and maintain present customers</b></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">
– yes you need this. Better to keep your residents as long as possible and to
have their siblings and family come to you first when they need help. This is
one of the cheapest forms of marketing and builds your waiting list.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;"><b>To retain and grow sales volume or profit from existing customers </b></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">– This is as critical in<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span>residential care as it is
in community, in home services and independent living. It could be the
difference between 10 bonds at $30,000 Vs 10 bonds at $300,000. Will your
prospective consumer like what they learn about your organisation through your
content marketing and social media strategy? <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;"><b>To migrate existing customers through your product or service
portfolio </b></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">– absolutely you want this if you are
providing a range of retirement, in home and residential services.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">So if you consider these four outcomes
at all times when preparing your content, tweeting your messages or asking
people to “like” then you will be well on your way to positioning your site(s)
as the one that your consumer wants to come to. Understanding this helps you to
create content that touches your consumer, they want to relate to it, they need
to understand what you are saying and, from what you are saying in your content
they see clearly that you can solve their problem, give them a good life with
choice and assist them to achieve their goals.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Think about<b> </b></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">whom you are targeting and provide content that touches that consumer
group.<b> </b></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">You may post an article on “<i>moving
into residential care</i></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">” to reach potential
consumers or families on your waiting list but you would post a very different
article if you were targeting a potential consumer for<b> </b></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">in home services.<b> </b></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">If you are providing
both of these services be sure to link the services in some way in your content
so those receiving your in home services now understand that this is what they
can expect when they need you for the next stage of their care needs. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Ask your consumers to subscribe to your
website, or to register on your waiting list. This provides you with a list of
people you can continually reach out to for a range of purposes. You could use
the list of subscribers to publish information on,<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">How to get an ACAT<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">What to do once you have your ACAT<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Join your fundraising activities<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Volunteer at your sites <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Receive your newsletters<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">To provide information on your bequests program<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">7.<span style="font: 7.0pt "Times New Roman";"> </span></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">To survey so you are informed about your prospective consumers<o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">However you link readers/visitors
to you long-term know that it extends your reach into the wider community and
that is a good thing. Ask them if they would like to receive information on
each of the suggestions above or if you have more ideas just add them to the
list and ask your consumers to subscribe and to let you know how much
information they would like to get from you. They might only want a newsletter.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Make sure you use social marketing to
get your content out there. It is no good posting it on your website if they
don’t know how to find it. Set up a facebook page and post, set up a twitter
and google+ page, post it on all of them and make sure you provide a link on
these pages to your website where your consumers and potential consumers can
find out more information on what you can do to help them and what they can do
to help you. Don’t forget to link all of your social pages to each other as
well as to your home site.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Create amazing content, get personal
with it. You are working in an emotional industry where personal is all around
you. If your current and future consumers can see that you are a caring
organization then you bet your buttons they are going to want to come to you. <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Don’t forget your headlines they are
important – think about them. If you are writing about one of your current
residents who is happy with your service and wants to share his/her story be
sure you leverage your content to find a punchy headline. Use your content to
educate about disease and impact as well as what you do to give meaningful life
during the disease progression. People crave information about disease that
impacts them.<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">I once wrote a story on a resident who
transferred to one of my sites from a place that was in her eyes and that of
her family not up to standard. Because she was quite young, just under sixty,
nobody else would help her. So I headlined the story, “<i>When nobody else
cared, xxxxxx did”</i></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">. Always, always get
your corporate name in the body of the story and if you can in your headline. I
should mention the other provider was never named or referred to other than the
resident stating she was unhappy, instead it focused on the remarkable change
in her physical and mental health subsequent to the move. What if you wanted to
write a story on how your residents love your new internet program to stay in
touch with their families? You could headline it as “<i>Residents at xxxxx turn
into facebook junkies</i></span><span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">” Have some fun with
it!<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">You can write interesting articles/content
about any part of your service, tell the world how good you are and how you add
life to your residents/consumers lives. This is what your future consumers want
to hear so start telling them now. <b>Do not STOP! If you get a negative
comment use it and turn it into a positive that supports your business.<o:p></o:p></b></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">It may take several articles or pieces
of content to go up on your social marketing streams before you start to see an
increase in website visits or subscribers. That is perfectly normal. Just do
not stop. If you decide that you are going to publish two or three articles a
week then do it (Don’t do less than this). </span><span lang="EN-US" style="font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;"><i>Allocate
resources, define a budget, and employ someone full time to manage this part of
your business<span style="color: #321e75;"><b>.</b></span></i></span><span lang="EN-US" style="font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">
This requires a full time position to plan, manage and prepare your content and
ensure you are alive and highly responsive at all times. You need to be up
front communicating with your consumers with quality information. <span style="color: #1d1d1d;">Make a commitment not to miss one post. Make sure that
you have someone on your staff that is your social marketing manager and is
monitoring your social pages daily. Respond to tweets and posts quickly, keep
your customers impressed that you are communicating with them in real time.
State on your pages that you have a two-hour response time during normal
business hours. Make sure your social media manager is proofreading all
articles before they are posted even if they come from different authors and
departments, consistency in presentation and style is important. <o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Make sure that all articles have a call
to action – a few examples<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Have you subscribed yet – click here, <o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Want to volunteer – click here<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Upload your ACAT now – click here<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Donate – click here<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">Please help us by joining our survey –
click here<o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1d1d1d; font-family: Arial; font-size: 10.0pt; mso-ansi-language: EN-US;">The information here is by no means
exhaustive, it is a starting point, it’s what you can do and what you should be
thinking about getting ready to do now. To get you started, don’t over think or
complicate the process, keep it simple because that is what your consumer’s
want, easy to read, simple help and fast response. Don’t be boring – your
content needs to be real, emotional, inspiring and most of all it needs to tell
your consumers that if they come to you they will be part of the family and you
have the solution.<o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 10.0pt;">A great way
to get started is to get your employees on side, tell them what you are going
to do and invite them to be the first to subscribe. Invite your staff to
comment but set some parameters around that so you know they understand the
value of constructive comments. Engage them so they are your strongest
advocates. They will be proud to join the group and support your corporate
objective. <o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 10.0pt;">I hope you
like what I have written here and once again I hope it gets you thinking and
excited about how you can leverage social marketing to support your
organization as we move at lightening speed into the dynamic social space. <o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 10.0pt;">Remember,
you don’t need to be expert that will come with experience; you just need to
get started. I look forward to discussion on this post and or to expanding sections if required. If you have questions that you would like answered off line just
send me an email <a href="mailto:gailweyre@iinet.net.au" target="_blank">gailweyre@iinet.net.au</a>.<o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 10.0pt;">Thank you Gail<o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com1tag:blogger.com,1999:blog-8011544955358002864.post-64441735511094569552013-01-29T18:26:00.001+10:302013-03-04T11:42:08.959+10:30One Last Kiss<span class="Apple-style-span" style="color: #333333; font-family: Tahoma, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 20px;"></span><br />
<div style="line-height: 1.6em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 1em;">
The sun was shining, it was almost noon and a crowd was gathering at the <strong style="font-weight: bold;">chapel</strong> to say <strong style="font-weight: bold;">goodbye</strong> to mum. I was nervous, it surprised me that I was feeling this way. I know about death and I I never react this way.</div>
<div style="line-height: 1.6em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 1em;">
My legs were shaking, I could hardly breathe at times. As people came up to me to give their condolences all I could think of was what would I say about my mum that would tell them all how sweet she was. </div>
<div style="line-height: 1.6em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 1em;">
My heart was racing as the celebrant walked towards me, I knew he was going to say we are ready to move into the chapel for the service. I thought to myself, <em style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: italic; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">he might be ready but I wasn’t</em>. The crowd started to move inside, I followed and as I turned into the room I saw the coffin. It was beautiful, it shimmered in the sun that was streaming down from the skylight in the high vaulted ceiling. It was almost as if <strong style="font-weight: bold;">heaven</strong> was calling for her to rise up into the clouds. I was drawn to my mum at that moment, I had already decided that I did not want to participate in the viewing but I couldn’t help it, the image was pulling me forward. </div>
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I took one last look at her and thought to myself it did and it didn’t look like her. She was beautiful, dressed in her favourite outfit, wearing her “<strong style="font-weight: bold;">bling</strong>” with her hair perfectly curled around her face just the way she liked it. They did a good job, she looked nice but something wasn't right either. </div>
<div style="line-height: 1.6em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 1em;">
As I went to the lecturn to say a few words to send my mum off I was remarkably calm, I had stopped shaking and I read my eulogy with ease and compassion. I returned to my seat to let others say their goodbye’s, I could hear them in the background but I was deep in my own thoughts as I looked at the coffin shining in the sun. At that moment I understood that while mum’s body was in there it was vacant. She had already gone to wherever it is that we all go when one dies.</div>
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This ceremony was not to lay her to rest she was already where she was supposed to be, instead the ceremony was for us, it was our closure.</div>
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Nothing more nothing less. </div>
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As I turned to leave the chapel I saw the staff from the nursing home where mum had lived for the past five years. They were so sweet to come I thought to myself but what resonated with me even more was that they were grieving as much as we were. They were wonderful and I will miss them. </div>
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<br /></div>
<div style="line-height: 1.6em; margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 1em;">
By Gail Worthington on behalf of a family</div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com1tag:blogger.com,1999:blog-8011544955358002864.post-42180480295326841572013-01-07T14:51:00.000+10:302013-03-12T09:11:16.773+10:30<span class="Apple-style-span" style="color: #454545; font-family: Arial, Verdana, Geneva, sans-serif; font-size: 12px; line-height: 19px;"></span><br />
<h6 style="color: #333333; font-family: Arial, Helvetica, sans-serif !important; font-size: 14px; font-weight: bold; margin-bottom: 0.9em; margin-left: 0px; margin-right: 0.9em; margin-top: 0.9em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: transparent 1px 1px 1px; width: 586px;">
</h6>
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By Gail Tilbrook and Firebrand</h6>
<h6 style="color: #333333; font-family: Arial, Helvetica, sans-serif !important; font-size: 14px; font-weight: bold; margin-bottom: 0.9em; margin-left: 0px; margin-right: 0.9em; margin-top: 0.9em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: transparent 1px 1px 1px; width: 586px;">
The following content is an excerpt from an article written by Firebrand Ideas Generation</h6>
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I found this article interesting because it supported my views on the importance of telling a story and using the content to drive the exposure and branding though social marketing platforms. I hope you like it as much as I did. </h6>
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Content is the new digital bait</h6>
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Content, and in particular thought leading content, can not only equip your business with game-changing insights to facilitate conversations with your clients, but in the process differentiate you from the competition, set you up as <a href="http://blog.firebrandtalent.com/2011/06/becoming-a-trusted-advisor/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; font-weight: bold !important; text-decoration: underline; text-shadow: none;" target="_blank" title="Are you a trusted advisor?">trusted advisors</a> and ultimately underpin future sales.</div>
<blockquote style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://blog.firebrandtalent.com/wp-content/themes/LondonLive/images/block-quote.png); background-origin: initial; background-position: initial initial; background-repeat: no-repeat no-repeat; color: #656565; float: left; font-style: italic; margin-bottom: 1em; margin-left: 3em; margin-right: 3em; margin-top: 1em; padding-left: 60px;">
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The consumer of yesterday has become a ‘<em>contsumer</em>’ today. ‘<em>Contsumers</em>’ are hungry for information and seek as much as possible to help inform their buying decisions. They have access to a wide range of information about your brand, product or service and many are having conversations with brands via <a href="http://twitter.com/firebrandtalent" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; font-weight: bold !important; text-decoration: underline; text-shadow: none;" target="_blank" title="Firebrand on Twitter">Twitter</a>, the<a href="http://firebrandtalent.com/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; font-weight: bold !important; text-decoration: underline; text-shadow: none;" target="_blank" title="Firebrand website">web</a>, <a href="http://facebook.com/firebrandtalent" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; font-weight: bold !important; text-decoration: underline; text-shadow: none;" target="_blank" title="Firebrand on Facebook">Facebook</a>, <a href="http://www.linkedin.com/groups?mostPopular=&gid=3451916" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; font-weight: bold !important; text-decoration: underline; text-shadow: none;" target="_blank" title="Firebrand on LinkedIn">LinkedIn</a> and <a href="http://blog.firebrandtalent.com/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; font-weight: bold !important; text-decoration: underline; text-shadow: none;" target="_blank" title="Firebrand Blog">blogs</a> as they create their own path of influence to purchase.</div>
</blockquote>
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It is the brands that best understand these customers, the issues and challenges they face and then provides them with useful, insightful content where they consume it, who are rapidly becoming the brands of choice.</div>
<h6 style="color: #333333; font-family: Arial, Helvetica, sans-serif !important; font-size: 14px; font-weight: bold; margin-bottom: 0.9em; margin-left: 0px; margin-right: 0.9em; margin-top: 0.9em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: transparent 1px 1px 1px; width: 586px;">
Content is a powerful currency for your employee value proposition</h6>
<div style="color: #454545; font-size: 12px; line-height: 1.9em;">
One of the unsung outcomes for companies who play the content game well is the <a href="http://blog.firebrandtalent.com/2012/05/thought-leaderships-powerful-impact-on-your-employees/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; font-weight: bold !important; text-decoration: underline; text-shadow: none;" target="_blank" title="Thought leadership’s powerful impact on your employees">significant impact it can have on their employee value proposition</a>. Brands like Ernst&Young, Deloitte, King & Wood Malleson and a host of others are using social media platforms to engage and share content with the pool of talent interested in their sector and from which they will potentially hire in the future.</div>
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By delivering relevant content to your audience, you go beyond selling a product or service, taking on an important role in their lives and your content currency appreciates even further when they share it with others.</div>
<div style="color: #454545; font-size: 12px; line-height: 1.9em;">
Whether you are in <a href="http://blog.firebrandtalent.com/2012/06/is-hr-just-another-marketing-department/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; font-weight: bold !important; text-decoration: underline; text-shadow: none;" target="_blank" title="Is HR just another marketing department?">HR</a>, PR, marketing, operations or finance, your job often comes back to how you package and <a href="http://blog.firebrandtalent.com/2012/05/thought-leaderships-powerful-impact-on-your-employees/" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #666666; font-weight: bold !important; text-decoration: underline; text-shadow: none;" target="_blank" title="Thought leadership’s powerful impact on your employees">share information about your plans</a>, what you have done, your team, your goals, and the like. Whether this is for internal or external consumption, the bottom line is that each one of us is a content creator.</div>
<h6 style="color: #333333; font-family: Arial, Helvetica, sans-serif !important; font-size: 14px; font-weight: bold; margin-bottom: 0.9em; margin-left: 0px; margin-right: 0.9em; margin-top: 0.9em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-shadow: transparent 1px 1px 1px; width: 586px;">
Your content goals</h6>
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The three key content marketing goals flagged by the 740 B2B Technology Marketers who responded to the B2B Content Marketing Survey included:</div>
<div style="color: #454545; font-size: 12px; line-height: 1.9em;">
1. Lead generation (68%)<br />
2. Thought leadership and education (50%)<br />
3. Brand awareness (39%)</div>
<div style="color: #454545; font-size: 12px; line-height: 1.9em;">
Make sure the content you are generating to engage with your audience is planned and insightful, but more importantly <span style="text-decoration: underline;">relevant</span> to the people at which it is aimed. And I’d recommend you stay away from the overt product or services push – this is the death of great content.</div>
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Those brands not crafting new and interesting content or not exploring thought leadership as an option in order to differentiate themselves will come second.</div>
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Please feel free to comment, ask questions, tweet, google+, like</div>
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<a href="http://blog.firebrandtalent.com/2012/10/the-dawn-of-the-contsumer-are-you-prepared/" target="_blank">Firebrand full story</a></div>
Anonymoushttp://www.blogger.com/profile/15648828239355275492noreply@blogger.com2